Launches the First Wine iPhone Application with Image Recognition Technology to Help Find that Elusive Bottle of Wine

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Can't find that delicious wine? Snap a picture of the wine label and Snooth Wine Pro will find it.

Ever taste a wine and wonder where you can buy it? Want to keep a record of your favorite finds? Snooth’s new iPhone application, utilizing innovative image recognition technology, allows you to take a picture of a wine label and automatically matches it to Snooth’s database of over a million wines. Once a match is made, you can:

  •          View the stores closest to you that have the wine in stock
  •     Compare prices and view maps and directions to nearby stores     
  •     Add the wine to your Wishlist or Virtual Cellar
  •     Purchase the wine online through the Snooth retail network
  •     Read expert and user reviews and post your own
  •     Browse for similar wines by winery, region, or varietal.

“Snooth Wine Pro is the ultimate mobile tool for finding wine,” said Philip James, CEO/Co-founder of “It can be difficult to remember an exact vintage and year, now just take a picture and let Snooth Wine Pro do the rest.”

Snooth Wine Pro is available in the iTunes App Store for $4.99. Users can also install Snooth Wine, a free, ad-supported version.

For more information and screenshots please visit:

About Snooth:, is the world’s largest wine site with over one million monthly users who share their ratings, reviews, pictures, profiles, and interact in the social forums. For the last three years, the NYC-based site has been a dynamic and indispensable resource for wine enthusiasts of all levels seeking educational information, wine reviews, and spotlights on spectacular wineries. The site enables users to search over a million wines and two million reviews, obtain personalized recommendations, interact with fellow wine lovers, and seamlessly buy from a global network of over 11,000 merchants.

Snooth’s proprietary technology dynamically pairs wines with recipes for some of the largest recipe sites on the web — reaching a total audience of over 10 million monthly users. Snooth is also available on-the-go through its mobile site and iPhone applications.

For further press inquiries please contact: press(at)snooth(dot)com


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