There's New Trouble on the Block!

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There are over 10 million websites that sell t-shirts, but few of them do so while urging for positive global change. SO!Trouble.® is a new conceptual brand dedicated to selling high quality merchandise such as t-shirts, hats, and coffee mugs but with a catch. Every purchase features a donation to organizations that fight trouble on a daily basis.

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The SO!Trouble.® brand is a means by which to raise not only awareness but resources to combat trouble in whatever form it may take. Buy Trouble! Fight Trouble!

There are over 10 million websites that sell t-shirts, but few of them do so while urging for positive global change. SO!Trouble.® is a new conceptual brand dedicated to selling high quality merchandise such as t-shirts, hats, and coffee mugs but with a catch. Every purchase features a donation to organizations that fight trouble on a daily basis.

SO!Trouble.® raises funds for a diverse collection of recipients both local and national. Each organization is specifically linked to its own piece of merchandise.

For example, buy the "troublemom!" shirt, hat, or mug, and if you are an Arizona customer, funds will go to The Chrysalis Center. For over twenty years The Chrysalis Center has been a refuge for woman and children from domestic violence and is dedicated to helping those individuals.

If a non-Arizona customer purchases the same product, the funds would go to Doctors Without Borders. Purchase a "troubledplanet!" product, and funds will go to The Nature Conservancy.

A list of all recipients can be found on http://www.sotrouble.com.

The products are as diverse and versatile as the list of recipients. Amidst the typical display of shirts for mom, dad, and kin, there are also bibs for babies and products for pets as well. However, as unique and high quality as the products are, the social/global awareness is what gives the brand real teeth and substance.

SO!Trouble.® is the brain-child of Lyle Moultrie (a visual artist from Phoenix), and he is acutely aware of the importance of what SO!Trouble.® can bring to the world. "Let's face it...we're living in some troubled times and it’s good to know where trouble is in order to deal with it. Whether it’s poverty, illiteracy, abuse, corruption, illness, or the environment - we have the ability to identify and the power to minimize all forms of trouble. The SO!Trouble.® brand is a means by which to raise not only awareness but resources to combat trouble in whatever form it may take. Buy Trouble! Fight Trouble!"

SO!Trouble.® could really mark a new trend in web commerce. T-Shirt companies pop up on new domains every day, as every designer finds a voice for their unique products. But few of these sites are offering a social cause as the impetus behind their action.

SO!Trouble.®'s t-shirts, hats, and more serve as a great new prototype for taking an everyday product and adding an important touch of positive action behind it. SO!Trouble® has a simple philosophy behind its design; be aware…be proactive and…deal with it.

"For more information, visit http://www.sotrouble.com and follow us on Facebook® and Twitter®."

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Roy Harper
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