Mobile Buzz an Early Indicator of Fall TV Season's Big Hits

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As Premiere Week kicks off, voters at, North America's largest premium SMS service, weigh in by text message on fall television's triumphs and flops.

As always, the networks hope to lure back viewers who checked out during the summer. Today’s social media-savvy audiences, however, have the means to sniff out the best of prime time sooner than ever.

It's that time of year again. As the weather gets cooler, TV fans are cozying up on their couches in anticipation of the new fall season. As always, the networks hope to lure back viewers who checked out during the summer, with a mix of fresh new series and returning favorites. Today's social media-savvy audiences, however, have the means to sniff out the best of prime time sooner than ever. The Predicto Mobile community is voting on which shows will be ratings winners and which seem destined to fail even before they hit the air.

Unfortunately, the CBS sitcoms "$#*! My Dad Says" and "Mike & Molly" and the NBC comedy "Outsourced" have drawn more ire than laughter from critics. According to voters at Predicto, however, bright things could be in store for one of these fledgling series. Members predict that of the three, William Shatner's Twitter-inspired show will have the best premiere ratings. In another Predicto poll, anticipation for the return of popular hits "Glee," "Big Bang Theory" and "The Office" was eclipsed by the premiere of "Dancing with the Stars" - the reality show easily beat out its scripted competition, waltzing off with 58% of the vote.

No doubt this is due to "DWTS"' highly anticipated showdown between Jersey Shore sensation Mike "The Situation" Sorrentino and Sarah Palin's daughter Bristol. Even with the cast sporting the most eclectic variety of B and C-listers in its eleven seasons, these two "stars" are attracting the most attention. On the dance floor, mobile voters give the edge to the abdominally blessed Sorrentino, though one comment posted at shows that neither contestant will earn massive respect: "Out of the two train wrecks, I would much rather see "The Situation" go further than Bristol Palin any day."

Last year's breakout hit, "Glee" is launching its second season with an assortment of
A-list guest stars, including Gwyneth Paltrow, Javier Bardem, Britney Spears and John Stamos. Spears will appear on this season's second episode, which will showcase the pop star's biggest hits. Of course, she won't be the only Brit' on the show, since "Glee" also features a ditzy character named Brittany. In fact, 73% of Predicto members believe that the fictional Brittany will take the spotlight and sing the 2000 classic "Oops, I Did It Again." (As one Predicto member noted, "how can you do a Britney-themed episode without that song?")

Looking ahead, guest appearances are also the subject of speculation for Conan O Brien's new talk show, which launches in November. Will O'Brien have the power to draw the same boldfaced names on cable upstart TBS as he did on NBC? The mobile vote shows that Tom Hanks and Howard Stern are the most likely candidates for the first episode. If he really wants to keep up with today's demographics, perhaps the comedian should instead try to coax a rising star from "Dancing with the Stars" or "Glee" to join Team Coco.

About Predicto Mobile:
Predicto Mobile is a market-leading interactive SMS provider that engages members on pop culture and current events. The service operates on the short code 654654. Additionally, Predicto has established itself as a prime destination for media to reference statistics, polls and public opinion. Visit to follow the company's entertainment blog, news updates, top polls and Twitter feed, or go to for videos featuring the latest red-carpet interviews and celebrity predictions. Predicto Mobile is a Snackable Media company.


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Peter Dedman
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