Path of Persuasion: Winning Customers in the Age of Suspicion.
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Washington, DC (Vocus) September 24, 2010
Today’s customers aren’t merely distrustful. They’re downright suspicious.
They no longer give companies a pass to treat them as lemming-like receptacles for marketing messages.
Instead, they discredit marketing messages before they’ve even taken them in.
What’s a marketer to do?
Answers can be found in a free report just issued by The Mighty Copywriter, "Path of Persuasion: Winning Customers in the Age of Suspicion."
The report is available at http://www.themightycopywriter.com/free-report.html.
"Path of Persuasion: Winning Customers in the Age of Suspicion" suggests that, to capture and hold skeptical customers’ interest, marketers must follow three cardinal rules.
Marketers must harmonize their messages with customers’ preconceived notions of “truth;” speak only in the manner of an authentic organization; and achieve artless clarity in their communications.
Marketers who follow these rules will create a comfort zone in which customer engagement and conversation can occur.
About The Mighty Copywriter
The Mighty Copywriter, Bob James, is the Washington, DC area's go-to professional for on-demand copywriting. With more than 30 years’ experience writing for associations and businesses, Bob is an experienced wordsmith and marketing advisor committed to the proven principle that clarity is the key to results. To learn more, go to http://www.TheMightyCopywriter.com or call 202.537.1169.
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