It’s Time to Go Back to Business Basics

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Author’s newly published book presents six useful toolkits to aid the small and medium enterprises towards business success.

Drawing on over three decades of experience as an executive and non-executive director across a range of industries, author Dr. Eileen Doyle provides readers an overview of business management—from strategic analysis and planning to day-to-day management. In her newly released book, Back to Business Basics: Six Useful Toolkits for Small to Medium Enterprises, she takes the disciplined approach of larger businesses and develops some useful toolkits for small to medium businesses.

This book does not intend to stifle the great innovation and free thinking that exists in small, growing companies, but rather, to complement those initiatives with some useful tools that give them a much greater chance to succeed. This explains the key elements of business performance management. It intends to provide a framework to understand where these elements fit, along with enough detail to give a good understanding of a range of toolkits. Also, the chapters of this book can be used as a checklist to see whether the business is addressing all the basic areas of business performance management.

With an in-depth discussion on the six toolkits – strategy toolkit, business planning toolkit, marketing toolkit, operational toolkit, portfolio management toolkit, and tracking toolkit – the elements of business performance management, and how to make it happen, this book will indeed equip readers with distinct techniques that can be applied to any business. The level of detail applicable will depend on the company’s size and complexity, but the underlying principles are valid for even the small businesses.

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About the Author
Dr. Eileen Doyle has had an exceptional career in large corporations that has spanned more than three decades. She was first an executive and then a non-executive director and chairman. BHP Ltd, CSR Ltd, OneSteel Ltd, Port Waratah Coal Services Ltd, The CSIRO, Boral Ltd, and The GPT Group are just some of the billion-dollar names etched into her resume and heavyweight portfolio. She has also had a long history of being a business angel and working with inventors and small businesses to introduce and grow their products. She is a conjoint professor in the Graduate School of Business at the University of Newcastle, Australia. She was Australia’s first Fulbright scholar in Business Management in 1993, where she undertook an International General Management Program at Columbia University. She is the principal consultant on business strategy at Doyle Partners, whose website is

Back to Business Basics * by Dr Eileen Doyle
Six Useful Toolkits for Small to Medium Enterprises
Publication Date: September 7, 2010
Trade Paperback; AU$29.99; # pages; 978-1-4535-5471-5
Trade Hardback; AU$49.99; # pages; 978-1-4535-5472-2
eBook; 978-1-4535-5173-8

Members of the media who wish to review this book may request a complimentary paperback copy by contacting the publisher at 1-800-618-969. To purchase copies of the book for resale, please fax Xlibris at (02) 8282-5055 or call 1-800-618-969.

For more information on self-publishing or marketing with Xlibris, visit To receive a free publishing guide, please call (888) 795-4274.

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