EthnicEvents.com has already proven its effectiveness by connecting marketers with their communities of interest. Now, our social media component will deepen the site’s impact by integrating the individual cultural groups into a unified cross-cultural marketing powerhouse.
New York, NY (Vocus) September 21, 2010
Global Advertising Strategies, an international cross-cultural marketing agency, today announced the re-launch of its cross-cultural marketing portal, EthnicEvents.com. The database contains tens of thousands of cultural festivals, parades, concerts and performances throughout the country as well as offers a unique access to over 60 million of first-, second- and third-generation immigrants residing in North America. The portal identifies the significance of each event within a specific cultural group, taking into account its history and traditions, as well as provides an assessment of its popularity and attendance.
The redesigned site retained a lot of its notable functions such as the ability to search by geographic parameters or by event description. Organizers will be able to promote their events on the site for free by posting a description, uploading photos as well as providing links to the event website. The site’s new features include a social media component that allows users to log in with their Facebook or Twitter usernames as well as an advanced navigation tool to simplify their search for the perfect event.
“Events continue to be the fundamental means of communication among cultural and ethnic groups in the United States, “said Anna Treyer-Simakova, Director of Special Events and Promotions at Global. “EthnicEvents.com has already proven its effectiveness by connecting marketers with their communities of interest. Now, our social media component will deepen the site’s impact by integrating the individual cultural groups into a unified cross-cultural marketing powerhouse.”
EthnicEvents.com is an overarching cross-cultural portal with a database of thousands of street festivals, parades, community conferences, concerts and performances, including a brief description of each event and a longer description of the history and rich traditions of each group, multicultural marketing professionals can create effective marketing strategies to strengthen their brand presence in the multicultural communities. EthnicEvents.com was designed as a user-friendly one-stop-shop committed to assisting multicultural marketing professional uncover ideas, gather resources, find inspiration, and enhance their careers by providing access to a comprehensive, searchable directory of events for all cultural groups in the United States.
About Global Advertising Strategies
Global Advertising Strategies extends brands reach internationally one market at a time and provides integrated marketing, advertising and digital solutions to a diverse group of cross-culturally minded brands. With a deep rooted understanding of key international markets and the investment opportunities that exist within them, Global reaches beyond traditional campaigns by breaking down borders and driving individuals to action via its innovative cross-cultural model.