Social TV Platform Ready for Operator Trials

Share Article

Breakthrough Social TV Application Completes Comcast Media Center Lab Assessment, Ready for Operator Field Trials

ETV Social TV Application

FreedTV was able to provide a connected multi-platform social TV experience that runs in real-time on existing networks including entry-level digital cable boxes.

Television and social media technology company FreedTV today announced that their ETV social television application has successfully completed Comcast Media Center’s lab assessment program and is approved for operator field trials. The FreedTV My TV Life interactive television application enables real-time multi-platform connectivity to mainstream television set-top boxes (STBs). In association with its Facebook and iPhone applications, the FreedTV Social Television Engine combines the compelling content of broadcast and cable television with the peer-to-peer communication of social networking to create a new connected interactive television experience.

“By integrating with the Comcast Media Center AxIS platform, we are able to significantly expand the reach of our service and provide a compelling single screen experience for our users,” said Brent Dix, FreedTV President. “AxIS has been a leader in the interactive television space and we are pleased to be among the first applications approved for operator field trials.”

“As cable operators look for ways to enhance the viewing experience for their customers, providing compelling and exciting new interactive applications is high on their list,” said Sanjay Patel, Comcast Media Center Product Director. “FreedTV was able to provide a connected multi-platform social TV experience that runs in real-time on existing networks including entry-level digital cable boxes.”

Using a cloud-based server and proprietary software, the FreedTV Social Television Engine allows users to quickly find their friends and see what programs they are watching. In addition to identifying their own programming choices, friends form TV rooms using real-time messaging capabilities to share the viewing experience. The Social Television Engine is compatible with all video service providers, content providers, broadcast and cable networks and Internet video sites.

About FreedTV
FreedTV Systems ( is a Boulder-based technology company founded by digital video executives innovating at the intersection of television entertainment and social networking. Through its cloud-based Social Television Engine, FreedTV Systems enhances the television viewing experience by incorporating elements of the Internet and social networking alongside the compelling content of broadcast, cable, telco, and satellite television.

HITS AxIS, from the Comcast Media Center, is a centralized service that supports the development, launch and operation of interactive applications using enhanced TV (ETV) and Tru2way® open cable architectures. HITS AxIS provides cable operators, programmers and application developers an efficient and cost-effective entry into ETV. More than 20 leading developers are currently using one or more HITS AxIS product development and implementation services, which encompass business modeling, licensing, testing, configuration, hosting, affiliate sales, contract management and product launches. More information about HITS AxIS and the CMC is available at

Comcast, Comcast Media Center and HITS are trademarks or registered trademarks of Comcast. All other product or service names are the property of their respective owners.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Brent Dix
Visit website