Insite Software Releases Five-Part Ecommerce Website Best Practices Series

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Informative video and white paper series available for manufacturers, distributors, and retailers with an enterprise ecommerce initiative.

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The Ecommerce Website Best Practice Series was created in response to a need for answers to the enterprise organization's most pressing ecommerce questions.

Insite Software, the global leader of integrated ecommerce and shipping solutions, and provider of InsiteCommerce™, announced the release of its five part Ecommerce Website Best Practice Series for the manufacturing, distribution, and retail markets.

Each of the five segments includes a two-minute overview video coupled with a comprehensive white paper that digs into the details of the ecommerce subject. Topics include how stunning ecommerce website design helps increase conversions and reduce cart abandonment; how to effectively utilize search engine optimization (SEO) and search engine marketing (SEM) techniques to drive more qualified traffic to an ecommerce site; how to increase average cart totals using up-selling, cross-selling, promotions and personalization techniques; how updated site content improves sales; and how to implement integrated enterprise ecommerce to cut costs, improve efficiency, and positively impact the bottom line.

“Ecommerce is continuing to grow as a sales option for manufacturers, distributors, and retailers – particularly in enterprise level organizations,” says Kevin Cooper, Vice President of Product Marketing. “The B2B and B2C markets need clear, concise resources on how to leverage an ecommerce website’s effectiveness and integrate that ecommerce site with other enterprise back-end systems to increase efficiency and maximize ROI . The Ecommerce Website Best Practice Series was created in response to this need and offers enterprise level manufacturers, distributors, and retailers essential, time-critical answers to their most pressing questions.”

Ecommerce Website Best Practice Series videos can be downloaded from http://www.insitesoft.com/insite/resources/video/ and the white papers are available at http://www.insitesoft.com/insite/resources/whitepapers/index.html.

About Insite Software: Insite Software is a leader in integrated ecommerce and shipping solutions serving over 600 customers in six countries. Headquartered in Minneapolis, Minnesota, Insite Software’s solutions are used by leading manufacturers, distributors and retailers in the mid to large-sized markets and are fully integrated with a wide range of ERP providers including Infor, Sage, SAP and Microsoft. More information is available at http://www.insitesoft.com.

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