Internet Marketing: Getting the Most out of Your Website.
San Diego, CA (Vocus) September 22, 2010
Rosemont Media™, a specialist in search engine and plastic surgery marketing, is announcing the launch of several innovative websites for plastic surgeons in Utah and California. CEO of Rosemont Media™, Keith Humes, says each website was designed in-house by their graphic designers and writers in collaboration with the plastic surgeons. He adds that by providing optimized content within a custom framework, each surgeon’s unique aesthetic is demonstrated in the virtual representation of their practice.
To further supplement the needs of their elective healthcare client base, Rosemont Media™ provides dental and plastic surgery marketing updates on The Rosemont Review. In the latest issue, the company tackles the latest news from Google on its new innovation, Google Instant. While the verdict is still out with regards to the effects Google Instant will have on the internet as whole, many believe one result will be the death of search engine optimization. On the contrary, The Rosemont Review points out that, as refined predictions lead patients to intended search results more quickly, the precision of individualized SEO and online marketing campaigns becomes even more relevant and essential to the success a website.
In support of the 'relevant content leads to online success' mantra Rosemont Media™ espouses, CEO Humes will be traveling to Toronto, Ontario, Canada to lecture at the annual international meeting of the American Society of Plastic Surgery (ASPS) taking place from October 1-5, 2010. Humes will join a panel comprised of Los Angeles plastic surgeon W. Grant Stevens, and Etna Interactive CEO Ryan Miller, to conduct a course entitled, “Internet Marketing: Getting the Most out of Your Website.” While the lecture as a whole will focus on the development and implementation of internet strategies for the aesthetic practice, Humes will specifically concentrate on the role social media optimization plays in the overall success of an online marketing campaign.
As Humes prepares for the Plastic Surgery 2010 meeting in Toronto, he says one specific example of the absolute necessity of an online marketing strategy is supported by the recent in-house case study that shows tracking website calls is essential. On average, the case study showed 87% of the total website conversions over a three month period were generated by the call-tracking number created for the website. Humes says the data from the study verifies the key role online marketing campaigns play, not only in the practice’s website performance, but in the success of the practice as a whole.
As an eventful summer comes to a close in San Diego, CEO Keith Humes says Rosemont Media™ continues with business as usual. He says as the company prepares for events such as Plastic Surgery 2010 and Breast Cancer Awareness Month, Rosemont Media will continue to build on its success and momentum in the elective healthcare online marketing arena.
About Rosemont Media™
Rosemont Media™ is a boutique online advertising agency located in San Diego, CA. The company focuses on dental and medical website design within the elective health care industry, and works with board-certified surgeons under exclusive contract terms to ensure impartial consultation and analysis.
Rosemont Media™ is located at 1010 Turquoise St. Suite 201, in San Diego, CA 92109, and can be reached at (800) 491-8623 or http://www.rosemontmedia.com/