Wine for Life -- Vinitaly Donates All Proceeds from ‘Vinitaly Day at Eataly’

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Vinitaly Donates All Proceeds from ‘Vinitaly Day at Eataly’ Consumer Ticket Sales to Help Fight Cancer

Those of us who work in the world of Italian wine feel very fortunate every day, and it is our honor to share our good fortune with those in need

Vinitaly, the Ambassador of Italian Wines (http://www.vinitalytour.com), announced today that all proceeds from tickets sales to the Italian wine event of the year in the US -- ‘Vinitaly Day at Eataly’ -- will be donated to the American Cancer Society. The event is expected to raise over $25,000. Wine lovers can purchase tickets at http://gala.acsevents.org/vinitaly.

"Vinitaly's selfless dedication to eliminating cancer in our lifetime through 'Vinitaly Day at Eataly' is truly remarkable, and we are honored to be working with an organization that is fully committed to creating a world with less cancer and more birthdays," said Don Distasio, Eastern Division CEO, American Cancer Society.
“Those of us who work in the world of Italian wine feel very fortunate every day, and it is our honor to share our good fortune with those in need,” said Ettore Riello, President of Veronafiere, which is the organizer of Vinitaly.

“Everybody loves the Italian table. It is where family and friends gather and partake in the good balance of life toasting with a good bottle of Italian wine,” said Lidia Bastiainich of Eataly. “So welcome and Salute-to-Health from Vinitaly and Eataly to the American Cancer Society. ‘Tutti a travola a mangiare e bere, bene e sano.’”
Vinitaly and the American Cancer Society are also proud to announce that Chef Anne Burrell is supporting and will be appearing at the event. Anne is the host of Food Network's program, Secrets of a Restaurant Chef.

The Vinitaly World Tour 2010 (of which the US Tour is one component) is organized by Veronafiere in collaboration with Italy’s Ministry of Agriculture, Food and Forestry Policies (MIPAAF); Buonitalia SpA, the Italian governmental agency responsible for promoting the best of Italian wines and food; and the Italian Trade Commission. In addition to the US, the Vinitaly 2010 World Tour will make stops in Hong Kong, Seoul and Tokyo in the fall of 2010.

For additional information, email: vinitalytour(at)veronafiere(dot)it

About Veronafiere
Veronafiere is the leading organizer of trade shows in Italy including Vinitaly, the largest wine event in the world. In 2010, over 4,000 exhibitors showcased their wines to 150,000+ visitors (almost 1/3 from outside of Italy representing over 100 countries) from the wine trade world as well as wine lovers. Veronafiere created the Vinitaly World Tour in 1998 to develop an international platform for the promotion of companies in the Italian wine and food sectors. Today, through a partnership with Buonitalia SpA and the Italian Trade Commission, the Vinitaly World Tour travels to many of the most important wine markets in the world including China, Japan, South Korea, India, Singapore, Russia and the United States.

About the American Cancer Society
The American Cancer Society combines an unyielding passion with nearly a century of experience to save lives and end suffering from cancer. As a global grassroots force of more than three million volunteers, we fight for every birthday threatened by every cancer in every community. We save lives by helping people stay well by preventing cancer or detecting it early; helping people get well by being there for them during and after a cancer diagnosis; by finding cures through investment in groundbreaking discovery; and by fighting back by rallying lawmakers to pass laws to defeat cancer and by rallying communities worldwide to join the fight. As the nation’s largest non-governmental investor in cancer research, contributing more than $3.4 billion, we turn what we know about cancer into what we do. As a result, more than 11 million people in America who have had cancer and countless more who have avoided it will be celebrating birthdays this year. To learn more about us or to get help, call us any time, day or night, at 1-800-227-2345 or visit cancer.org.

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Michael Colangelo

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