Facebook Advertising Revs Up Results For Auto Parts Manufacturer

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AIRAID Gains Fans and Sales with Facebook Advertising

"After contacting and contracting AfterMarketer Club, we soon started to see the positive results that we were looking for from our AIRAID Facebook page.” - Brian Paravicini, inside sales manager at AIRAID

AfterMarketer Club, an interactive marketing agency for auto industry and aftermarket companies, has released a case study showing how auto industry companies can boost Facebook advertising results through ads with targeted headlines, pictures and ad copy.

The report – titled “How Ad Headlines, Pictures, and Ad Copy Impact Results with Facebook Advertising” – explores how auto industry companies can drastically improve their Facebook marketing campaigns through targeted advertisements. The exclusive report also covers ineffective Facebook advertising strategies as well as the importance of testing different advertisements.

AfterMarketer Club used several proven Facebook advertising tactics for AIRAID, an automotive performance intake company. Tactics involved in the Facebook advertisement included:

  •     A focus on a passionate demographic
  •     A relevant, compelling headline
  •     An attention-grabbing picture
  •     A strong call to action

Because of these tactics, AIRAID immediately saw results. The company achieved its daily targeted objectives for new fan growth on the AIRAID Facebook Fan Page. To date, AIRAID has more than 1,100 fans on its page.

“We always knew that social media was going to become more and more of a mainstream media outlet for our industry and our company,” said Brian Paravicini, inside sales manager at AIRAID. “When we decided to create our Facebook page, we did so with little positive impact. After contacting and contracting AfterMarketer Club, we soon started to see the positive results that we were looking for from our AIRAID Facebook page.”

“On Facebook, you’re fighting with competing businesses for attention,” said Brian Offenberger, founder of AfterMarketer Club. “For your business to successfully compete, you must be relevant to your target audience.”

To view the case study “How Ad Headlines, Pictures, and Ad Copy Impact Results with Facebook Advertising” visit AfterMarketer Club at http://www.aftermarketerclub.com.

About AfterMarketer Club
AfterMarketer Club is an Internet marketing company helping auto industry companies increase sales in the Internet era. Auto dealerships as well as aftermarket auto manufacturers, distributors and retailers turn to AfterMarketer Club to get found online by qualified prospects. AfterMarketer Club also helps auto companies convert prospects into sales and increase lifetime customer value. AfterMarketer Club specializes in marketing plans, website development, blogs, Facebook marketing, social media marketing, search engine advertising and other Internet marketing services.

About AIRAID
AIRAID is an automotive performance company that specializes in enhancing cold air intake systems, filters, and spacers. AIRAID has become a recognized leader in air management for gasoline and diesel engines. The Arizona-based company’s products improve drivability and performance as well as generate more horsepower and torque. For more information, visit http://www.airaid.com.

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Joe Giordano

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