iStores, Inc. Acquires PrankPlace.com Sites

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iStores, Inc., an Internet Retailer Top 500 company, enters the novelties market with its acquisition of PrankPlace.com, GagWorks.com, DrinkingStuff.com, FunIdeas.com and other sites which concentrate on the sale of a wide variety of humorous joke shop novelties, gag gifts, pranks, costumes, novelty T-shirts, party supplies, and other products not often found in retail stores.

iStores, Inc. today announced its acquisition from Outrageous Ventures, Inc. of the PrankPlace.com family of websites. Those sites, which include PrankPlace.com, GagWorks.com, DrinkingStuff.com, and FunIdeas.com, among others, concentrate on the sale of a wide variety of humorous joke shop novelties, gag gifts, pranks, costumes, novelty T-shirts, party supplies, and other products not often found in retail stores.

“PrankPlace is a dominate online retailer in a variety of niche markets,” said Adam Stites, President of iStores. “We’re looking forward to build on this strong base by aggressively expanding the marketing as well as adding additional sites within the novelty genre.”

iStores, Inc. is relocating the marketing and fulfillment functions of PrankPlace.com from Hartford, Connecticut, to its headquarters in Vancouver, Washington, and anticipates hiring an additional 10 employees as a result of the acquisition.

iStores is a diversified Internet retailer that is growing rapidly through a combination of internal, organic growth of its customer base and its product offerings as well as external growth through the acquisition of additional specialty products Internet retail sites. Currently the iStores websites include Paintball-Online.com, OurDesigns.com, and now PrankPlace.com. The paintball related websites are the dominant suppliers of paintball equipment and accessories on the Internet. OurDesigns.com sells gifts and other items related specifically to affinity groups, currently including firefighters and police but with expansion planned for other well defined communities.

Outrageous Ventures chose to divest its PrankPlace.com operations to concentrate its efforts on the development of unique gift items through its Big Mouth Toys division. It will then sell those products at wholesale, including to the PrankPlace.com division of iStores. In that regard, it is anticipated that iStores, through PrankPlace.com, will establish a long-term relationship with Outrageous Ventures. Each of the companies will then support the other with the combination of new products from Big Mouth Toys and the Internet retail expertise and strength of iStores.

For any questions regarding the above or the transaction, please contact: Adam Stites at iStores, telephone (360) 567-2520 ext. 227.

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Adam Stites
iStores, Inc.
360-567-2520 ext. 227
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