"There is a science to how different people are persuaded to take action, and tapping into that knowledge and those techniques is a key piece of Design for Conversion," - Arjan Haring
New York, NY (PRWEB) September 22, 2010
Helping experienced digital designers and creative marketing professionals use the science of persuasion to create designs that move people to action is the goal of the 5th annual Design for Conversion Conference, scheduled for New York City on Nov. 18, 2010.
The conference, which will take place at the Galapagos Art Center in Brooklyn, will feature an interactive format led by an international panel of experts who are leading the way in advancing the science of persuasive design.
Unlike typical conferences where the speakers do all the work, the Design for Conversion Conference brings together online marketing and design professionals from around the world to work together on real business issues and case studies. Participants will learn through hands-on interaction and work in groups to develop creative solutions that take design to a whole new level. The cooperation of diverse creative professionals makes the event truly one of a kind.
“Marketers need to rely on more than just their intuition and the information on their spreadsheets to understand their market,” said Arjan Haring, a founding member of the Design for Conversion organization. “Decisions to buy are not made based on a single thought process every time. There is a science to how different people are persuaded to take action, and tapping into that knowledge and those techniques is a key piece of Design for Conversion,” he continued.
Helping design professionals, SEO experts, digital artists, and others in the design field understand and apply aspects of psychology, human behavior, and persuasion to the development of websites and other marketing materials to move people to action is the goal of the New York conference.
Attendees will have the chance to learn from experts on topics such as Persuasive Technology, Experience Design and Evidence Based Marketing. Case studies will be presented complete with statistical background and target market information.
“Understanding how to bring dimensions of cognitive psychology into design for more successful consumer response is one outcome we hope participants will take away from this year’s event,” Haring says.
Design for Conversion organizers are offering a free seat at the conference to the individual who provides the best reason “why” he or she wants to attend the Design for Conversion conference in New York. Use Twitter @dfcworld and the hashtag “dfcnyc” to “Tweet for a Seat.” The person with the best tweet will win a free registration (valued at $399). The prize will be awarded on Monday, Oct. 11, 2010.
The Galapagos Art Space was chosen for the event because of its unique design and the inspiration it will bring to attendees who participate in the interactive conference. The program itself will be led by an international panel of experts who are advancing the science of persuasive design through research and application.
Speakers and team captains who are confirmed for this year’s Design for Conversion event include Stanford Persuasive Technology Lab’s director BJ Fogg, London Business School assistant professor of Marketing Dan Goldstein, George Mason University Associate Professor of Psychology Todd Kashdan, and Rory Sutherland, Vice Chairman of the Ogilvy Group-UK.
Registration for the event is now open online at http://www.designforconversion.nl. Early bird pricing is available until October 8 for $399.
About Design for Conversion
Design for Conversion is a highly interactive conference aiming to collectively deepen knowledge of Persuasive Technology, Experience Design and Evidence Based Marketing, and how these disciplines can learn from one another. With heavy doses of design thinking, cognitive psychology and statistical knowledge Design for Conversion is very serious in taking up a worldwide conversion challenge. http://www.desigforconversion.nl
For more information, media inquiries or interviews:
April D Klazema