Alterian and Genesis Direct Partner for Fully Actionable Business Intelligence Database

Share Article

Alterian and Genesis Direct will collaborate on a turnkey integrated marketing platform, providing actionable business insight.

We often see clients needing to turn to their IT department in order to execute campaigns

Alterian, the leader in customer engagement technology and solutions, today announced a partnership with integrated direct marketing company Genesis Direct.

Genesis Direct builds marketing databases for mid-tier businesses to support its platform of intelligent direct marketing communication for its clients. By partnering with Alterian for the next iteration of products, Genesis Direct will enhance its existing platform and allow its clients to fully participate in the day-to-day data strategy decisions.

“We often see clients needing to turn to their IT department in order to execute campaigns,” said David Comar, owner of Genesis Direct. “By partnering with Alterian, we’re advancing our platform in an engaging way that allows our clients to think strategically about their acquisition and retention programs. It further extends our reach as facilitators in executing very targeted and successful campaigns, relaying business intelligence like never before.”

The new marketing database is fully actionable and structured in a way so that it can be implemented without extensive internal resources. It addresses common marketing pain points, allowing users to recognize event triggers, giving them the ability to prioritize customers that fall in more than one segment category and leveraging behavioral purchase data for repeat customers.

Comar said the platform’s modular approach positions the company toward growth into other levels beyond the mid-tier market as well. “We’re finding that the enhanced Alterian offering married with our existing integrated solutions platform can be equally as attractive to the larger corporation as well,” he adds.

“Genesis Direct provides a great direct mail platform, emphasizing intelligence through execution,” says David Eldridge, CEO of Alterian. “By working with Alterian, Genesis Direct now has a more structured, yet flexible, intelligence that allows marketers to be more engaged with the data they gather. It simply increases the value of the existing platform as a whole.”

About Genesis Direct
Genesis Direct is an integrated direct mail company providing individual service and strategic solutions while producing more than 120-million mail pieces each year. Genesis Direct serves customers in the areas of marketing, data mining, strategic planning, production management, database development, copywriting and design. For more information, visit

About Alterian
Alterian (LSE: ALN) enables organizations to create relevant, effective and engaging experiences with their customers and prospects through social, digital, and traditional marketing channels. Alterian’s Customer Engagement solutions are focused in four main areas: Social Media, Web Content Management, Email, and Campaign Management & Analytics.

Alterian technology is utilized either to address a specific marketing challenge or as part of an integrated marketing platform, with analytics and customer engagement with the individual at the heart of everything. Working alongside a rich ecosystem of partners, Alterian delivers its software as a service or on premise. For more information about Alterian visit or the Alterian blog at


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Lauren Eichmann
Walker Sands Communications
Email >

Michelle Taylor
Email >