rEvolution Partners with Beyond Sport

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Sports marketing and media agency rEvolution has entered into an innovative partnership with global sport and development initiative Beyond Sport.

Sports marketing and media agency rEvolution has entered into an innovative partnership with global sport and development initiative Beyond Sport on the eve of the Beyond Sport Summit and Awards, taking place in 2010 in Chicago, September 29-30, 2010.

As a Chicago-based business with a global network of clients that includes some of the foremost sport-sponsoring brands, rEvolution possesses a unique appreciation of the importance of the role of community within sports marketing campaigns.

Forming an integral part of the Summit proceedings, rEvolution will be the Presenting Sponsor of the “Most Courageous Use of Sport Award,” one of the flagship Beyond Sport Award categories, which recognizes an individual or organization that has demonstrated immense courage in using sport to improve the lives of the community they serve.

The winner of this Award category will be selected from a shortlist of three nominated programs – a collection of inspirational initiatives tacking social issues in the most challenging of circumstances. Nominees range from a program assisting children suffering war traumas in Liberia and the Democratic Republic of Congo to an underserved neighborhood in the Beyond Sport Summit host city of Chicago.

“The relationship between our corporate clients and the communities in which they utilize communication through sport is crucial to their business success, their social responsibility, and their demonstration of authenticity with fans,” says rEvolution president John Rowady. “Sport is a global language that has the ability to help break social and economic barriers around the world. We are excited to partner with Beyond Sport for this award because it is one, of only a few global organizations, that provides a platform for legacy for anyone involved in sport.”

Designed to identify and reward the best sport and development projects from across the world on an annual basis, the Beyond Sport Awards incorporates 13 categories covering the entire sporting spectrum of health, social inclusion, corporate and social responsibility and philanthropy.

Now in its second year, the Awards have attracted entries from more than 400 projects, further extending the reach of this initiative to more than 115 countries and territories.

The winners of the Awards will be announced at the annual Beyond Sport Summit – a unique event designed to celebrate, promote and drive forward the use of sport as a tool for positive social change. The Summit brings together those who use sport as a vehicle to create social impact, with influencers from the world of business, government and federations whose attitudes and decisions can have substantial impact.

The 2010 event already boasts an impressive line-up of speakers including Olympic legends Michael Johnson, Frank Fredericks, Jackie Joyner-Kersee and Ian Thorpe; HRH Prince Feisal Al Hussein of Jordan; former South African soccer captain Lucas Radebe; and U.S. Senator and former Presidential Candidate Bill Bradley.

Beyond Sport is also represented by a host of high profile Ambassadors, all who bring unique experiences and visions to the initiative. Chaired by former British Prime Minister Tony Blair, they also include Lord Sebastian Coe, Chairman of London 2012; New York Yankees baseball star Derek Jeter; and two-time FIFA World Cup Winner Julie Foudy.

About Beyond Sport:
Beyond Sport is a global organisation that promotes, develops and funds the use of sport to create positive social change across the world.

We do this primarily in three ways…

Beyond Sport Awards
The Beyond Sport Awards programme provides support worth $1 million annually to projects across the world that use sport to address issues within their communities. The Beyond Sport Awards 2010 were open for entries from January to April with more than 400 projects entering this year’s Awards.

Beyond Sport Summit
The Summit is an annual event that brings together the best sport-led social innovators with influential, global leaders to address sport's role in driving positive social change. The Beyond Sport Summit 2010 will be held September 29-30 in Chicago.

Beyond Sport World
Beyond Sport World is an online networking platform that allows any organisation across the globe involved in sport and development to promote their activities and connect. Visit

About rEvolution
rEvolution is an independent, fully-integrated sports marketing and media services agency. Chicago-based with an international vision and reputation, rEvolution joins forces with its clients in creating and implementing innovative, multi-channel sport campaigns. rEvolution's integrated services environment includes: sports marketing strategy, sponsorship, media buying and planning, promotion, event management, hospitality, mobile marketing, digital content, social media, creative services, IT data solutions, research and measurement. rEvolution’s team of industry experts specialize in action/youth sports, collegiate sports, international sports, lifestyle sports, motorsports and professional sports. Over the past four years, rEvolution has been selected as a top agency on Event Marketer magazine’s “RFP Hit List,” as well as one of PROMO Magazine’s “PROMO 100” agencies. In 2010, rEvolution made its debut on the Inc. 500/5000 list as one of the fastest-growing, private companies in America. More information about rEvolution and the unique experiences created and executed for corporations is available at


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Dan Lobring
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