USM to Lauch Orange, Brown and Beige in Fall 2010

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Renowned Swiss company USM Modular Furniture will add three autumnal colors – orange, brown and beige - to its USM Haller furniture line, timed to coincide with the first day of Fall, September 23rd, 2010.

We have mined our history and re-introduced colors which have been in homes for over 40 years...our furniture never goes out of style.

Renowned Swiss company USM Modular Furniture will add three autumnal colors – orange, brown and beige - to its USM Haller furniture line, timed to coincide with the first day of Fall, September 23rd, 2010.

The three carefully chosen colors, last available to customers in the 1970s, are being revived from USM’s archival palette. This ongoing color expansion is a further testament to USM’s continued international focus on the residential market, offering timeless designs for the home environment. The trio will be unveiled in a new installation in USM’s showroom at 28-30 Greene Street in Soho on September 23rd.

“We have mined our history and re-introduced colors which have been in homes for over 40 years. Besides being highly timely for the styles of today’s interiors, the classic design, longevity of our products and the endless possibilities of modification all mean that our furniture never goes out of style,” says Ana Bilski, Marketing Director at USM.

USM’s customers can custom design furniture, which corresponds exactly to their needs, desires and requirements: in metal, glass and a range of 14 colors. Modular furniture adapts perfectly to any environment and lifestyle by offering the possibility of being customized, modified, transformed, or disassembled and reassembled to create an infinite number of furniture options which match the evolution of today’s lifestyles.

Bookcases, nightstands, credenzas, shelving, storage, open or closed, with doors or drawers, the timeless USM Haller frame structure allows countless combinations of furniture to fit all styles and surroundings. Prices range from $500 for a side table to $15,000 for a storage wall unit.

Swiss-based USM has been providing timeless modular furniture designs suitable for both home and office environments for over 40 years. Recognized as a design classic, USM Haller was formally accepted into The Museum of Modern Art’s (MoMA’s) Architecture and Design collection in 2001. Created from a few basic elements, the company’s furniture offers tailor-made solutions that can be expanded or reconfigured as needed. Each furniture piece allows room for maximum versatility and creativity. To encourage long-term use, all of the USM product lines are made from high-quality materials for strength and durability to last for years. Manufacturing processes use the latest environmentally friendly technologies and USM has achieved Greenguard Certification on its USM Haller and USM Kitos product lines. 80% of USM’s components are recyclable.

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Laura Rubin
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