Prepares to Launch Self Storage Syndication Program

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Member Self Storage listings can be broadcast to more than 1,200 additional websites. has launched its Self Storage Syndication Program. Beginning October 1st participating members will have their storage listings broadcast to more than 1,200 additional websites. anticipates the total number of partners to grow by another 400-600 websites by the end of 2010.

“Syndication”. It is a buzz word in the online world & for good reason. Many website operators understand that it is very difficult to be “outstanding” in multiple industries. By utilizing the information somebody else specializes in, website operators have both a new opportunity to monetize another section of their website and the opportunity to increase the value of their website by increasing their relevant content with very little cost or effort.

Mike Jones,’s Vice President of Operations, explained his company's self storage syndication program. “Take a Real Estate website for example. Real Estate brokers know that when visitors leave their site their next stop may be a site to assist them in with related needs such as boxes, movers, storage, new schools, change of address forms or utility hook-up forms. Your typical Real Estate broker probably wouldn’t mind helping their customers find this information but know that a) it is a costly & complicated process to compile all of this information and b) if they provide poor information they could actually be doing a disservice to their customers."

Jones continued, “This holds true for most websites and operators. When your customer is done completing the business they came to do, they are most likely moving on to another website that can help them complete the next task they have in front of them. Our syndication program is a ‘win-win’ all the way around. Our members have the opportunity to have their listings viewed in hundreds of different places. Our syndication partners have the opportunity to keep visitors on their sites longer and coming back more often. Finally, visitors to our syndication partner websites have an opportunity to complete more of their daily business in one place.”

Nick Bilava,’s Director of Sales & Marketing stated “ has been working over the last year on building a network of partner and affiliate websites that will begin displaying listings of all members who participate in the syndication program on our partner’s websites. The partner sites utilizing our self storage directory include sites directly tied to the storage industry, like moving company websites, and those that are indirectly related to our industry, like real estate and apartment websites, targeted local directories, etc. Each of our partner sites has a well established web footprint, strong traffic and a loyal following. Our partner websites were chosen with care to reflect the same professionalism, integrity and trust that we have built in “ members participating in the listing syndication program will now have the opportunity to have their listings viewed by more than 6 million unique visitors each month. Bilava feels that “the increased visibility for our members' self storage facilities not only will bring new tenants but will continue to increase the brand equity our member’s are working so hard to build and that our comprehensive online marketing program provides. Continually seeing the member facilities on multiple websites will keep our member facilities on the front of the consumer’s mind. While they may not be ready to make a decision about storage the first time they visit a partner a site, by the second, third or fourth time they know where to easily find storage and recognize our member facilities they have seen there before.”

In the coming weeks will begin releasing a full list of partner websites on their website and many of their self storage syndication partners will be making their own announcements regarding their decision to partner with

Established in 2004, is the self-storage industry leader with the longest running and largest storage directory, featuring over 12,000 member facilities and nearly 3 million storage units nationwide. Storage customers using the online reservation network search real-time available storage units by facility location, unit size, property features and specials. Customers have an easy way to find, compare and securely reserve storage by credit card in minutes. These real-time reservations have been proven to convert to paying rentals for member facilities more than 90% of the time. The major property management systems now integrate with the online network including: Centershift STORE, SiteLink PC, SiteLink Web, DOMICO, Syrasoft, Storage Commander, StorMan, Symbio, Task Master, Total Recall and WinSen. is a trusted storage partner; serving the storage industry with aggressive and cost-effective marketing. can be reached at 866-880-0742 or by visiting their website at


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Bill Hipsher

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