Newton, MA (PRWEB) September 24, 2010
Lyra Research, the digital imaging authority (http://www.lyra.com), has released four new reports that provide worldwide forecast data and analysis for the ink jet and laser printer markets. The printer reports—Ink Jet Printers and All-in-Ones: Worldwide Forecast, 2007–2014; Monochrome Laser Printers: Worldwide Forecast, 2007–2014; Color Laser Printers: Worldwide Forecast, 2007–2014; and Impact Printers: Worldwide Forecast, 2007–2014—are based on key findings from Lyra’s Hard Copy Industry Advisory Service (IAS) second-half 2010 Forecast 360.
Ink Jet Printers and All-in-Ones: Worldwide Forecast, 2007–2014 examines how the ink jet printer market is maturing and why there are fewer new PC and printer placement opportunities. Developments in WiFi networking and the increase in screen-based applications have significantly impacted the replacement market. New strategies that will take advantage of advances in social networking and mobile devices are being developed, but it will take time for the mobile printing infrastructure to be put in place. Overall, the ink jet printer market is rebounding, but shipments will not reach pre-recession levels. All-in-ones (AIOs) will drive this rebound, especially AIOs designed for small office/home offices (SOHOs). Shipments will increase to nearly 64 million in 2014, up from just fewer than 60 million in 2009, a 13.8 percent increase.
The report covers worldwide shipment and revenue figures for low-end A4- and A3-size ink jet printers; A6+ photo-specialty ink jet printers; and consumer, SOHO, and workgroup ink jet all-in-ones. It includes representative model information, average sales prices, and a breakdown of shipments by region: North America; Latin America; Europe, the Middle East, and Africa (EMEA); and Asia Pacific.
“The good news is that the monochrome and color printer markets are rebounding,” says Larry Jamieson, director of Lyra’s Hard Copy Industry Advisory Service. “However, shipments of these devices will not reach pre-recession levels because managed print services engagements, WiFi network installations, and mobile devices with greater functionality will change printer deployment patterns. One of the brightest spots in the printer industry is the surge in the demand of ink jet all-in-ones in the SOHO market. This is a relatively new segment to the market, but shipments have grown quickly over the past few years, increasing to 9.6 million units in 2009, up from 8.1 million in 2008.”
Monochrome Laser Printers: Worldwide Forecast, 2007–2014 looks at the negative impact of the economy, managed print services (MPS), and the migration to shared multifunction, color, and ink jet devices on the monochrome single-function laser printer market. The report examines the decline in revenue for all monochrome laser printer segments through 2014 and finds that the economy will have the least effect on the personal laser printer market, as a result of strong sales in emerging countries.
The report delivers worldwide shipment and revenue figures for SOHO (printers under $200), small workgroup (printers between $200–$500), workgroup (A4- and A3-size printers between $500–$5,000), enterprise (monochrome and highlight-color electrophotographic printers with rated print speeds of 40–79 ppm and priced at more than $10,000), and centralized monochrome laser printers (monochrome and highlight-color electrophotographic printers with rated print speeds of 80 ppm and above). It includes representative model information, average sales prices, and a breakdown of shipments by region: North America, Latin America, EMEA, and Asia Pacific.
Color Laser Printers: Worldwide Forecast, 2007–2014 discusses how the color laser market will improve as the recession ends and vendors develop new products, pricing strategies, and applications that enable small and medium-size businesses (SMBs) to realize the benefits of producing very short-run color print jobs in-house. Shipments of SOHO and small workgroup color laser printers are expected to decline slightly in 2010 but then increase, reaching nearly 2.5 million units in 2014. However, the overall color laser printer market will experience only moderate growth as a result of strong competition from ink jet and MFP devices for color printing in office environments and the perception among users that monochrome output is adequate for most applications.
The report covers worldwide shipment and revenue figures for personal color laser printers (SOHO and small workgroup color laser printers that cost less than $500) and workgroup color laser printers (A4- and A3-size printers that cost more than $500). It includes representative model information, average sales prices, and a breakdown of shipments by region: North America, Latin America, EMEA, and Asia Pacific.
Impact Printers: Worldwide Forecast, 2007–2014 explores the minor role that impact printers (serial-impact and line-impact dot matrix) play in the overall printer market and how the number of legacy applications (e.g., multipart forms) in corporations that employ serial-impact and line-impact dot matrix printers continues to diminish. It also discusses how dot matrix printers are still widely used for their reliability and low per-page costs in emerging markets such as China and India.
The report covers worldwide shipment and revenue figures for serial dot matrix and line dot matrix impact printers and provides representative model information. It includes average sales prices and a breakdown of shipments by region: North America, Latin America, EMEA, and Asia Pacific.
Ordering the Reports
The four printer market reports—Ink Jet Printers and All-in-Ones: Worldwide Forecast, 2007–2014; Monochrome Laser Printers: Worldwide Forecast, 2007–2014; Color Laser Printers: Worldwide Forecast, 2007–2014; and Impact Printers: Worldwide Forecast, 2007–2014—can be purchased now for $950 per report. For more information about report purchasing options, please contact Sandy Tobin, client relations manager, at 617-454-2612 or stobin(at)lyra(dot)com.
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Technological changes, shifting distribution channels, and new user requirements are reshaping the printer and digital copier industries. Lyra’s Hard Copy Industry Advisory Service provides expert analysis and coverage of digital output devices in the office-printing environment, the consumer market, and the small office/home office and small-to-medium-size business markets.
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