Facebook Advertising Tips & Tactics discussed on live webcast, October 14 at Search Marketing Now

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Facebook marketing expert Merry Morud will share her experience in how to find killer advertising segments on Facebook and how to structure Facebook ad campaigns, as well as how to manage workflow and deal with ad 'fatigue' on Facebook

SMN Webcast on Facebook Advertising, October 14

Oct. 14 - 1 PM EDT

Facebook Advertising Tips & Tactics

On Thursday, October 14 at 1 PM EDT Search Marketing Now presents "Facebook Advertising Tips and Tactics," a free webcast featuring Merry Morud of aimClear, an internet-focused advertising agency. This webcast is free and is sponsored by Acquisio.

Registration is open at Search Marketing Now.

Facebook represents huge potential traffic for online advertisers -- with more than 500 million unique users, it's the second largest internet website.

So it's no wonder that advertisers are scrambling to figure out the most effective -- and lucrative -- way to tap into this new phenomenon.

In this live Search Marketing Now webcast, Merry Morud will explore how to set up and run an online advertising campaign on Facebook. She'll share her experience with finding killer segments in Facebook, as well as how to track conversions by tagging URLs and using Google Analytics. She'll discuss what to expect from a Facebook advertising campaign, with a focus on how targeting works in Facebook; best practices for Facebook ad campaign structure; techniques to manage work-flow in Facebook; and, solutions to ad fatigue in Facebook.

Merry Morud is Account Manager at aimClear, where she has created and managed Facebook PPC campaigns for a variety of clients including MarthaStewart.com, SecondLife.com, and several CPG food brands.

This webcast is sponsored by Acquisio. The world's leading developer of performance marketing solutions for agencies, Acquisio helps marketers buy, track, optimize, and report on media across all major search, social, and display networks. With more than $500MM in ad spend under its management, Acquisio is the multi-channel ad management solution preferred by advertising and marketing agencies. Acquisio’s suite of solutions empowers over 300 interactive agencies around the world—including Bruce Clay, Yellow Pages Group, SEO Inc., aimClear, Page Zero, Find Me Faster, Leverage Marketing, and TravelClick—helping them increase productivity, efficiency and ROI. The company is based in Montreal, Quebec with satellite offices in Seattle, Toronto, and Paris. For more information, visit http://www.acquisio.com.

About Search Marketing Now and Third Door Media:

Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX East SMX West, SMX Advanced and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.


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