Myxer Taps Former Agency and FTD.COM Executive as Chief Marketing Officer

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Mobile technology firm adds consumer branding and ecommerce veteran Mike Carson to management team

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"Mike's strong consumer branding and ecommerce expertise will be vital to Myxer as we capitalize on growth opportunities in the mobile space and continue building a well-known trusted brand," states Myxer Founder and CEO Myk Willis.

Myxer (Myxer Inc.), a mobile technology company that operates the seventh largest U.S. mobile web site, announces the appointment of Mike Carson as Chief Marketing Officer. Mike most recently served as Vice President in Marketing with FTD.COM Flowers and Gifts and brings with him deep experience across brand development, customer acquisition and retention strategies.

Prior to joining FTD, Mike developed customer acquisition and national direct response programs for the Allstate Insurance Company through his tenure at Ogilvy & Mather. In 2000, he was a key member of the pre-launch Orbitz.com team positioning their brand and launching national advertising and direct marketing programs. Earlier career highlights include time at Chicago-based Leo Burnett where he worked on brand development and interactive programs for brands including General Motors.

“Mike is a leader whose innovative thinking and pragmatic application has served him well in his career. His strong consumer branding and ecommerce expertise will be vital to Myxer as we capitalize on growth opportunities in the mobile space and continue building a well-known trusted brand," states Myxer Founder and CEO Myk Willis.

“I am very excited to be part of the Myxer team. With the foundation of being a top 10 U.S. mobile website with about 40 Million users and some very strong relationships with world-class brands, Myxer is positioned for sizeable growth,” says Carson. “I’m excited to join a team with deep management experience in a high growth market.”

Mr. Carson received his Bachelor of Science in Business Administration - Marketing from Marquette University and his M.B.A from the University of Notre Dame. He serves as an advisor on the Discover Financial Services LLC merchant advisory council.

About Myxer
Myxer (Myxer Inc.) is a mobile technology company allowing consumers simple access to free media content for their mobile phone regardless of mobile device, operating system or carrier. Myxer’s media catalog contains over 6 million pieces of free and premium licensed content including music, apps, images, games and video all with absolutely no hidden costs or subscription fees. Over 39 million users have performed more than 1.6 billion cumulative downloads from Myxer. Myxer’s mobile site m.myxer.com is one of the top ten largest in the U.S. offering the world’s most well-known brands unique mobile content opportunities to engage Myxer consumers. Myxer also allows its consumers to create, personalize and share content providing seamless integration from http://www.myxer.com and m.myxer.com with social networks such as Twitter and Facebook.

Myxer is a registered trademark. Myxer operates websites including http://www.myxer.com and m.myxer.com

Media Contact:
Eric Gonzalez
Myxer, Inc.
415.272.0836
eric(at)myxer(dot)com

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Myxer
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