Tucson, AZ (PRWEB) September 24, 2010
Beat Cancer Boot Camp recently launched a new version of their website. Scottsdale-based website redesign and marketing firm Zenuity created the new BCBC site. “They were very professional and helpful in all their creative ideas,” states Anita Kellman, the “Sarge” and founder of Beat Cancer Boot Camp. “They were really able to bring the site to the next level.” Zenuity aimed to add a bit of military edge and a polished, professional look to the new site. “Beat Cancer Boot Camp already had everything we needed in their original site. Great program, great information— it just needed a fresh look,” states Matt Drummey, a copywriter at Zenuity.
The original camouflage theme and military font was brought over from the original site to keep the “boot camp” appeal. Original photographs from actual boot camp sessions and challenges were added to give their website a completely personalized and authentic look. The Beat Cancer Boot Camp website is a one-stop site for visitors, with a large amount of information presented in an accessible manner. The new site has a visible, easy to use navigation that categorizes the camp’s information for quick and easy access.
Beat Cancer Boot Camp was developed to help people diagnosed with cancer stay healthy, both in body and mind. BCBC is a strong support group, not only for cancer survivors but for their friends, spouses, and loved ones. Boot camp-style exercises are the main focus, but the bonds the program helps create among the cancer survivor community are priceless. The program originated in Tucson, Arizona, but new chapters have opened in Ohio and Massachusetts.
The new Beat Cancer Boot Camp website demonstrates the intensity of their boot camp workouts, but also the inviting, welcoming nature of their support group for anyone who visits the site. “This newly designed website will help bring national attention to my program and reach out to others,” says Anita “Sarge” Kellman. “I am proud to direct people to this website, and keep them informed on all the wonderful things Beat Cancer Boot Camp has to offer them!”