Metrics Marketing Group Wins ExactTarget Reseller Partner of the Year Award at Annual Conference

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Platinum Partner Receives Prestigious Recognition at Connections 2010

Metrics Marketing is a proven partner committed to helping organizations develop powerful interactive marketing programs that serve the unique needs of consumers and drive unparalleled business results

ExactTarget’s user conference, Connections, is held annually to educate participants on best practices for multichannel interactive marketing campaigns and to celebrate the success of their top performing customers and partners. This year, the esteemed Reseller Partner of the Year Award went to analytics-driven and interactive marketing firm, Metrics Marketing Group.

Metrics Marketing has been an ExactTarget Partner for over six years and recently was granted Platinum tier status as one of the company’s top reseller partners. The interactive marketing firm is among the highest performing marketing technology firms in ExactTarget’s network of more than 600 Agency Partners around the globe that collectively serve thousands of clients. Metrics Marketing serves on ExactTarget’s Partner Advisory Board, where they are able to provide input and direction on the platform and direction of the company. The integrated relationship between Metrics Marketing and ExactTarget also includes an apparent dedication to strategy, value-added services, commitment to new business efforts, and continuous marketing efforts.

“We are always looking for new ways to embrace ExactTarget’s research and innovations so that we can provide our clients and prospects with best in class interactive marketing strategies that are driven by results,” explained Dan Rose, Partner at Metrics Marketing Group. “We are very honored to have received this recognition. It is a true reflection on our level of partnership with ExactTarget and how we mutually serve our clients.”

“Metrics Marketing is a proven partner committed to helping organizations develop powerful interactive marketing programs that serve the unique needs of consumers and drive unparalleled business results,” said Jim Kreller, ExactTarget vice president of channels. “As the ExactTarget Reseller Partner of the Year, Metrics Marketing is among the top tier of our more than 600 partners located around the globe.”

The Reseller Partner of the Year Award demonstrates excellence in interactive marketing strategy, design, integration, execution, and client success – all while honoring the tenets of ExactTarget’s Subscribers Rule! philosophy. The philosophy includes focusing on end-user preferences and delivery of timely, relevant content. Each year at Connections, ExactTarget recognizes customers and partners who have demonstrated achievement within their interactive marketing programs much like Metrics Marketing.

ExactTarget is a leading global provider of on-demand interactive marketing and one-to-one marketing solutions including email, social media and mobile solutions. Their annual conference offered over 2,000 participants with marketing best practices and case studies. Experts from around the globe joined forces to educate users on how to build multichannel interactive marketing campaigns with email, social media, mobile marketing and custom Web application. The conference is one of the industry’s largest interactive marketing conferences in the world.

About Metrics Marketing
Based in Cleveland, Metrics Marketing offers comprehensive analytics-driven database and interactive marketing by providing the following services: automated/triggered marketing systems, marketing database development and hosting, email strategy and deployment, predictive modeling, segmentation analysis, search marketing, creative services, website design, development and hosting, web usability, web analytics, user research, traditional market research and Customer Relationship Management (CRM) strategy consulting. Metrics Marketing fully manages campaigns for many of their Fortune 500 clients including American Greetings Interactive, Kelly Services, Midas International Inc., and Las Vegas World Market Center and deploys over 23 million emails per month. Metrics Marketing Group is located at 905 Corporate Way in Westlake, Ohio. Additional information can be found at http://www.metricsmarketing.com.

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Dan Rose
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