GaggleHouse Launch E-Commerce Enabled Social Networking Platform for Global Niche Markets

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Australian social software developers, GaggleHouse, have launched gagglebox, a new online community platform with multi-currency subscription capability, which elegantly combines the best of social networking and the best of online dating.

senior singles, mature dating, babyboomers

gagglebox community

"Not everyone in a community is looking for love, some are looking for friends, some just want to connect with old friends or others like themselves and many want a combination of these things",

Niche online dating sites and niche social networks are booming, however few sites have managed to combine these two functions elegantly to provide a richer experience for community members. GaggleHouse CEO Liz James says, "Not everyone in a community is looking for love, some are looking for friends, some just want to connect with old friends or others like themselves, and many want a combination of these things. gagglebox provides for all these needs within the one platform."

GaggleHouse created the gagglebox model from their experience developing and running the very successful PinkSofa, the largest online community for lesbians in the world. “Pink Sofa is over ten years old and continues to grow in popularity. Members all over the world use it to make new friends or interact with old, find love, and to access community information,” says James.

The first version of gagglebox has been used to launch 50and, a community for baby boomers and older. Features include friend requests, activity feeds and mutual friends, typically found on social networking sites; combined with online dating features such as profile browsing and searching. Privacy settings allow members to define who can see the different parts of their profile, with the ability to restrict viewing to friends only or to the wider community network. “Generally in a smaller, like minded community, members are happier to display their profiles to everyone because they want to connect,” says James.

gagglebox has been developed to service communities in the US, UK and Australia and has an inbuilt multi-currency subscription engine to allow communities to charge a monthly recurring fee for access to the online dating features. James says, “We have developed gagglebox to ensure it has a strong business model which supports both the creation of a vibrant community as well as a profitable business. Too many online communities fall over despite the passion of the people running them because most community software doesn’t support e-commerce.”

“We are looking for investors and marketers who share the same philosophy of connecting people online. We are well on the way to achieving a more holistic online community platform, one which will allow community members to connect for different reasons and provide an ongoing revenue stream to community owners so they can focus on growing their community full-time,” says James.

GaggleHouse are leaders in the development of online community and social networking software. They are based in Adelaide, Australia and recently won a national iAward in the e-community category for their 50and website, linking baby boomers and beyond.

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Liz James