We're pleased at the positive response we received for the Battle Fingers competition. Sony Ericsson competitions attract fans from across the world, keen to win a host of great prizes, including the latest Xperia™ X10 mini.
London, UK (PRWEB) September 25, 2010
Sony Ericsson has revealed the winner of its Battle Fingers contest, having received thousands of entries through the Sony Ericsson YouTube channel.
The winner has been announced as Eliam Gutiérrez from Spain, who won with the following entry:
Eliam won the chance to appear in a brand new Breakadelics music video for their track Da Phunk, as well as a separate prize of a trip to this year's B-boy Championships in London with a number of other winners.
To enter the Battle Fingers competition, entrants were given the opportunity to upload their own videos of themselves doing a finger dance on YouTube. Once all the entries had been recorded, they were compared by the YouTube community who could vote for their favourite video in a series of dance-offs.
The contest was conceived after the release of a new TV commercial for the Xperia™ X10 mini, which showed a human hand break-dancing on the Smartphone's screen. This concept was derived to illustrate the touch screen qualities of the latest Sony Ericsson Android Smartphone.
Ben Padley, Head of Digital and CRM for Sony Ericsson, said: "We're pleased at the positive response we received for the Battle Fingers competition. Sony Ericsson competitions attract fans from across the world, keen to win a host of great prizes, including the latest Xperia™ X10 mini."
Sony Ericsson creates innovative, sophisticated and inspirational phones and accessories, designed with each individual's fun and entertainment in mind. Sony Ericsson seeks to help each user see things differently, to be at the centre of countless everyday moments and make them extraordinary, and to create an inspiring friend for everyone so that they can find beauty in the unexpected.
For more information, please visit http://www.sonyericsson.com.
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