ERA Announces 2010 ERA Moxie Awards Winners

Share Article

Winners honored at 2010 ERA Moxie Awards Gala

ERA Moxie Awards

The Electronic Retailing Association (ERA) has announced the winners for the 2010 ERA Moxie Awards. The winners were honored at the 2010 ERA Moxie Awards Gala on September 23, 2010 at the Wynn Las Vegas.

“These awards celebrate some of our industry's most outstanding talents and showcase some of their finest work,” says ERA president and CEO Julie Coons. “In recognizing these achievements, the 2010 ERA Moxie Awards Gala spotlights this thriving and innovative industry and lends insight to those who wish to succeed in the direct response marketplace.”

The ERA Moxie Awards, formerly known as the ERA Annual Awards, honor the year’s best direct response (DR) campaigns and this year’s finalists certainly represent the top in television, radio, online and mobile DR. This year’s winners are:

Best Long Form of the Year, Under $250K:

  •     Amish Heat Surge Fireplace

o    Concepts TV – Producer
o    Heat Surge, LLC – Direct Marketer

Best Long Form of the Year, Over $250K:

  •     P90X

o    Product Partners, LLC – Direct Marketer
o    Ned Farr – Producer

Best Short Form of the Year, Under $50K:

  •     St. Jude’s Hospital “Milestones”

o    Euro RSCG Edge – Producer

Best Short Form of the Year, Over $50K:

  •     Proactiv Solution: Katy Perry

o    Guthy-Renker LLC – Direct Marketer

Best Celebrity Presenter:

  •     Montel Williams for Living Well with Montel

o    Script to Screen – Producer
o    Tristar Products – Direct Marketer
o    Montel Williams – Presenter

Best Female Presenter:

  •     Forbes Riley for Sienna Q Steam Mop

o    Forbes Riley – Presenter
o    Anvid Products – Marketer
o    Jordan Direct – Producer

Best Male Presenter:

  •     Anthony Sullivan for Jupiter Jack

o    Sullivan Productions – Production Company
o    Anthony Sullivan – Producer
o    Arwen Saxon – Producer
o    Anthony Sullivan – Presenter

Best Live Shopping On-Air Guest:

  •     Forbes Riley for Spin Gym

o    HSN – Shopping Channel

Best Long Form – DR Corporate Branding

  •     Bushnell “Tour V2 Laser Rangefinder”

o    Bushnell – Client
o    R2C Group – Producer

Best Short Form – DR Corporate Branding

  •     Oreck Pilot Vacuum

o    Script to Screen – Producer
o    Oreck Direct – Direct Marketer

Best DR Radio Campaign

  •     Hydroxatone “Invisible”

o    Atlantic Coast Media Group – Direct Marketer
o    Marketing Architects – Producer

Best Long Form – International DRTV Production

  •     Leg Magic

o    Kingstar Direct, Inc. – Producer

Best Short Form – International DRTV Production

  •     Cash 4 Christmas – U.K.

o    Euro RSCG Edge – Producer

Best Long Form – Beauty

  •     Murad Acne Complex

o    Murad, Inc. – Direct Marketer
o    Launch DRTV – Producer

Best Short Form – Beauty

  •     Murad Acne Complex

o    Murad, Inc. – Direct Marketer
o    Launch DRTV – Producer

Best Long Form – Health

  •     30 Second Smile

o    Sylmark Group – Owner/Marketing Company
o    Steve Ober – Producer
o    Mayhew Breen – Producer

Best Short Form – Health

  •     Assurant Health “Wrapper 2”

o    Euro RSCG Edge – Producer

Best Long Form – Housewares

  •     Living Well with Montel Healthmaster Juicer

o    Script to Screen – Producer
o    Tristar Products – Direct Marketer
o    Montel Williams – Host

Best Short Form – Housewares

  •     Turbo Snake

o    Sullivan Productions – Production Company
o    Anthony Sullivan – Producer
o    Arwen Saxon – Producer

Best Long Form – Intellectual Property

  •     Brainetics Math & Memory System

o    Envision Response – Producer

Best Short Form – Intellectual Property

  •     Your Baby Can Read “Compilation 2”

o    Your Baby Can LLC – Marketer
o    M2G Chad Murdock – Producer

Best Long Form – Sports & Fitness

  •     Insanity

o    Product Partners LLC – Direct Marketer
o    Mayhew Breen – Producer

Best Short Form – Sports & Fitness

  •     Tower 200

o    Body By Jake – Direct Marketer
o    Dragon Fly Productions – Producer

Best Long Form – U.S. Hispanic

  •     Clinique “Even Better Skincare”

o    Estee Lauder (Clinique) – Client
o    R2C Group – Producer

Best Short Form – U.S. Hispanic

  •     Cash 4 Gold “Cash 4 Christmas”

o    Euro RSCG Edge – Producer

Best Long Form – Variety

  •     Worx GT2

o    Infomercials, Inc. – Producer

Best Short Form – Variety

  •     Emery Cat

o    Concepts TV – Producer
o    Allstar Products Group – Direct Marketer

Best DR Website Design

  •     Proactiv.com

o    Guthy-Renker LLC – Direct Marketer

Best Mobile Marketing Campaign

  •     Proactiv Solution: Mobile Site

o    Guthy-Renker LLC – Direct Marketer

Best Use of Online Video

  •     Proactiv Solution: Katy Perry Banner Ad

o    Guthy-Renker LLC – Direct Marketer

For a full list of winners, go to the ERA Moxie Awards site.

About the 2010 ERA D2C Convention
The Electronic Retailing Association's 2010 ERA D2C Convention is the 20th annual show where the industry's top technology innovators, manufacturers, buyers and marketers meet to learn about the hottest trends in the direct-to-consumer marketplace and meet with partners and potential customers to seal critical business relationships. The event will feature more than 3,200 attendees and over 100 exhibitors, a variety of education sessions on industry related topics and expansive networking opportunities, as well as wide variety of events on the tradeshow floor. For more information, please visit http://www.D2Cshow.org.

About the Electronic Retailing Association
Representing a more than $300 billion market, the Electronic Retailing Association (ERA) is the only trade association in the U.S. and internationally that represents leaders of the direct-to-consumer marketplace, which includes members that maximize revenues through electronic retailing on television, online and on radio. ERA strives to protect the regulatory and legislative climate of direct response while ensuring a favorable landscape that enhances e-retailers' ability to bring quality products and services to the consumer. ERA members include some of the industry's most prominent retail merchants, including Allstar Products Group, eBay, Discovery Communications, Gaiam, Google, Guthy-Renker Corporation, HSN, Oak Lawn Marketing, QVC, Telebrands, ShopNBC and Thane. For more information about ERA, please visit http://www.retailing.org.

###

Share article on socal media or email:

View article via:

Pdf Print

Contact Author

Visit website