ERA Sets New Attendance Record at 2010 ERA D2C Convention

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2010 ERA D2C Convention attracts over 3,900 attendees

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The 2010 ERA D2C Convention has shattered the event’s attendance record. The Electronic Retailing Association’s (ERA) annual convention—which this year celebrates its 20th anniversary—is the most well attended event in ERA history. With 3,920 registered attendees from 60 countries, the event has grown by 22 percent over last year.

“The continued growth and success of our show is a sign of the strength and vitality of the direct-to-consumer industry, with more and more retailers leveraging the power and accountability of direct response marketing,” says Julie Coons, ERA president and CEO. “This event is the show for those in the industry and these numbers prove it.”

Building on the record-breaking success of the 2009 ERA D2C Convention, this year’s event features more than 125 exhibitors, the 25th Anniversary Pavilion, the Women in Business Pavilion, Product Theater, the most robust live education program in the event’s history and much more.

About the 2010 ERA D2C Convention
The Electronic Retailing Association's 2010 ERA D2C Convention is the 20th annual show where the industry's top technology innovators, manufacturers, buyers and marketers meet to learn about the hottest trends in the direct-to-consumer marketplace and meet with partners and potential customers to seal critical business relationships. The event will feature more than 3,200 attendees and over 100 exhibitors, a variety of education sessions on industry related topics and expansive networking opportunities, as well as wide variety of events on the tradeshow floor. For more information, please visit

About the Electronic Retailing Association
Representing a more than $300 billion market, the Electronic Retailing Association (ERA) is the only trade association in the U.S. and internationally that represents leaders of the direct-to-consumer marketplace, which includes members that maximize revenues through electronic retailing on television, online and on radio. ERA strives to protect the regulatory and legislative climate of direct response while ensuring a favorable landscape that enhances e-retailers' ability to bring quality products and services to the consumer. ERA members include some of the industry's most prominent retail merchants, including Allstar Products Group, eBay, Discovery Communications, Gaiam, Google, Guthy-Renker Corporation, HSN, Oak Lawn Marketing, QVC, Telebrands, ShopNBC and Thane. For more information about ERA, please visit

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