Digivate Re-Launch StartRiteShoes.com E-commerce Website

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Full service ecommerce agency Digivate have re-launched the website of leading children’s fitted footwear company, Start-rite Shoes, using the open source e-commerce platform Magento.

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Digivate has delivered a flexible, fast and scalable solution ahead of Start-rite’s key back-to-school trading period. The extensibility of Magento’s technology has essentially future proofed Start-rite’s e-commerce investment.

Specialist ecommerce agency Digivate are pleased to announce the website re-launch of leading children’s fitted footwear brand Start-rite Shoes. The renowned brand appointed Digivate with the e-commerce website build and design for startriteshoes.com, using the open source e-commerce platform Magento.

As well as carrying the full collection of Start-rite shoes, the innovative ecommerce website also offers parents a choice of methods to accurately measure and determine their children’s shoe size from the convenience of their own home. The site is also deeply integrated with Start-rite’s retail system provider Prima for product, stock, customer and order data.

A world leader in children’s shoes, Start-rite is became the first children’s fitted footwear brand to retail its products online when Digivate launched the company’s first ecommerce website in 2008.

In addition to designing and building their first transactional website in 2008, Start-rite also assigned Digivate to deliver an integrated online marketing strategy, including search engine optimisation, paid search, social media, email, and affiliate marketing.

The new transactional website builds on the success of the original site launched by Digivate for Start-rite in 2008. Following the rapid growth of the e-commerce channel for Start-rite it became clear that there were further opportunities to be gained by Start-rite by switching the underlying technology of the website to Magento – ‘the ecommerce platform for growth’.

Marketing Director at Digivate, Mark Bodoano, commented on the new build, “Digivate has delivered a flexible, fast and scalable solution ahead of Start-rite’s key back-to-school trading period. The extensibility of Magento’s technology has essentially future proofed Start-rite’s e-commerce investment.”

Startriteshoes.com provides users with detailed, easy to follow instructions and advice on how to measure their children’s feet and fit shoes. A variety of fitting options is available to suit different requirements and ensure that little feet are in the right size shoes.

One of the UK's most famous children’s shoe brands, Start-rite is renowned for superior quality, style and fit. Stocked in over 35 countries, Start-rite’s shoes for children have been trusted by generations of parents.

Startriteshoes.com was developed e-commerce agency Digivate, based in Covent Garden, London. A full service results driven agency, Digivate has delivered online marketing and ecommerce solutions to some of the UKs best loved household brands for over 10 years. For more information about Digivate please visit http://www.digivate.com.

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Will Gotley
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