Castle Brands Strengthens Fine Wine Division

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William Boykin is promoted to Vice President, Southern Region and National Sales Manager of Wine

Castle Brands Inc. (NYSE Amex: ROX), a developer and international marketer of premium and super-premium branded spirits and fine wine, today announced the promotion of William Boykin to Vice President, Southern Region and National Sales Manager of Wine of its subsidiary, Castle Brands (USA) Corp.

In his new role, Mr. Boykin oversees wine sales nationally in addition to spirits sales in the Southeast territory, including Florida, Georgia, North Carolina, South Carolina, Virginia and Tennessee. He reports to T. Kelley Spillane, Castle Brands' Senior Vice President – U.S. Sales.

"Bill’s leadership has made the Southeast one of our fastest growing regions. I have no doubt he will achieve similar results in managing our wine portfolio," said Mr. Spillane. An industry veteran with over 25 years experience, Mr. Boykin started his career with National Distributing Company and spent the next 17 years with Joseph E. Seagram & Sons.

About Castle Brands Inc.:
Castle Brands is a developer and international marketer of premium and super-premium branded spirits and fine wines. Castle Brands' portfolio includes Gosling's Rum®, Pallini® LimoncelloTM, RaspicelloTM and PeachcelloTM, Boru® Vodka, Knappogue Castle Whiskey®, Clontarf® Irish Whiskey, Jefferson'sTM, Jefferson's Presidential SelectTM and Jefferson's Reserve® Bourbon, Betts & SchollTM wines, Celtic Crossing® Liqueur, Brady's® Irish Cream, Travis Hasse’s Original® Pie Liqueurs, A. De Fussigny Cognacs and TierrasTM Tequila. Additional information concerning the company is available on the company’s website,

Forward Looking Statements
This press release includes statements of our expectations, intentions, plans and beliefs that constitute "forward looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are intended to come within the safe harbor protection provided by those sections. These statements, which involve risks and uncertainties, related to the discussion of our business strategies and our expectations concerning future operations, margins, profitability, liquidity and capital resources and to analyses and other information that are based on forecasts of future results and estimates of amounts not yet determinable. You can identify these and other forward-looking statements by the use of such words as "may," "will," "should," "expects," "intends," "plans," "anticipates," "believes," "thinks," "estimates," "seeks," "expects," "predicts," "could," "projects," "potential" and other similar terms and phrases, including references to assumptions. These forward looking statements are made based on expectations and beliefs concerning future events affecting us and are subject to uncertainties, risks and factors relating to our operations and business environments, all of which are difficult to predict and many of which are beyond our control, that could cause our actual results to differ materially from those matters expressed or implied by these forward looking statements. More information about these and other factors are described under the caption "Risk Factors" in Castle Brands' Annual Report on Form 10-K, as amended, for the year ended March 31, 2010 filed with the Securities and Exchange Commission.

When considering these forward looking statements, you should keep in mind the cautionary statements in this press release and the documents incorporated by reference. New risks and uncertainties arise from time to time, and we cannot predict those events or how they may affect us. We assume no obligation to update any forward looking statements after the date of this press release as a result of new information, future events or developments, except as required by the federal securities laws.


For photos or more information on Castle Brands, contact:
Donna M. Hibbert
Marketing & Public Relations
Castle Brands Inc.
122 E. 42 Street, Suite 4700
New York, New York 10168
Phone: 800-882-8140


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Donna Hibbert
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