Heather Sullivan Named B2B Soft's Director of Channel Sales

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B2B Soft, a business-to-business software company specializing in business management and POS solutions for the wireless/cellular retail industry, is pleased to announce the appointment of Heather Sullivan as Director of Channel Sales.

B2B Soft, a business-to-business software company specializing in business management and POS solutions for the wireless/cellular retail industry, is pleased to announce the appointment of Heather Sullivan as Director of Channel Sales.

Ms. Sullivan joins B2B Soft with five years of telecommunications experience. As Regional Director at Qpay, a transactions services company specializing in payment processing systems, she worked closely with B2B Soft to deliver a comprehensive solution to the Qpay dealer channel. Launching multiple markets, building a sales team, and cultivating carrier relationships are some of the highlights of her four years at Qpay. Most recently, Ms. Sullivan rounded out her career with TARGUSinfo, where she gained valuable skills selling into Fortune 1000 prospects.

Known for hands on sales approach that's totally focused on adding value for the customer, Ms. Sullivan brings a philosophy that's strongly relationship oriented. "Concerning sales relationships," says Ms. Sullivan, "my credo is: go out of your way, always follow up and close the loop, and provide consultative value that customers can appreciate and depend on."

"This is an exciting time to be joining the B2B Soft team," says Ms. Sullivan. "I'm happy to be with a fast growing, innovative company, with limitless potential like B2B Soft. It's the perfect opportunity and environment, and I'm looking forward to expanding their channel sales."

"Heather's a great addition to our sales team and we welcome her on board," says Don Rossi, B2B Soft's Vice President of Sales and Marketing. "She has a deep knowledge of the telecom field and a real knack for identifying new opportunities. Heather has a winning style and prides herself on working very closely with clients and fostering those relationships. Her philosophy is perfectly aligned with that of B2B Soft's--innovative growth that's always in sync with our customers' needs."

About B2B Soft:
B2B Soft is an innovative software solutions company providing clients in a wide range of industries with business management, business automation, point-of-sale solutions, and the consulting services they need to help them succeed in business. More information about the company can be found at http://www.btbsoft.com

About Wireless Standard:
B2B Soft's base product, Wireless Standard, is built on a commercially secure and stable client-server model and created on the most advanced and reliable platform available--Microsoft's .NET™ enterprise-level technology. Wireless Standard was designed to address the needs of the world's largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution. Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting, and Activation and Commission Reconciliation, to name a few. Today, over 3,000 wireless retailers deploy Wireless Standard at the point-of-sale for better business management and customer relations.
http://www.wirelessstandard.com

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