The Adweb 3.0 Digital Advertising Conference Announces ComScore Founder and CEO Magid Abraham as Opening Keynote

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Event to Focus on Maximizing ROI in the Tumultuous $22.7 Billion US Ad Market -- Other Keynotes Include MediaTrust CEO Peter Bordas and Adnetik CEO Ed Montes -- ivi TV Founder and CEO Todd Weaver Added to Event Line Up

This event is fully consistent with ComScore's mission, which is to provide the most compelling and reliable information available on the digital marketplace, and to help the digital media industry capture more advertising dollars. I look forward to delivering a keynote and engaging with this influential crowd

Adweb 3.0 announced today that Magid Abraham, the CEO and Founder of ComScore (NASDAQ: SCOR), the global leader in digital market intelligence and measurement, will deliver the opening keynote address at Adweb 3.0 at the Cornell Club in New York City on October 6th, 2010. The executive-level event focuses on real world knowledge of how digital advertising buyers and sellers can use data, technologies, ad networks and solutions to maximize their share of revenue from the $23 billion US advertising marketplace.

ComScore's 1,600 customers rely on the company's audience measurement and analytics services to give them the information they need to build services and campaigns that maximize value, reach and ultimately, ComScore's client's share of the $23 billion US advertising market.

"This event is fully consistent with ComScore's mission, which is to provide the most compelling and reliable information available on the digital marketplace, and to help the digital media industry capture more advertising dollars. I look forward to delivering a keynote and engaging with this influential crowd," said Dr. Magid Abraham, ComScore founder and CEO.

Adweb 3.0 is the premiere forum for senior buy-side and sell-side advertising industry executives to network, gain knowledge and find solutions for the successful development and execution of their long-term digital advertising business strategies and campaigns. Adweb 3.0 brings together 200 data and audience measurement, agency, ad network, publishing, content and technology executives for keynotes and focused discussions of the challenges, opportunities, models for success and solutions for the lucrative development and growth of digital advertising efforts and maximization of ROI.

"Magid Abraham is one of the true innovators in the digital advertising arena - whether a buy-side agency or sell side publisher or content company, it's a fact that the data, audience measurement and intelligence services provided by ComScore are an integral and essential part of how people assess markets and execute and build effective ad campaigns," said Mark Frieser, Adweb 3.0 Chair.

Featuring key executives from ad agencies, ad networks, content companies, publishers, technologists, and solution providers, Adweb 3.0 is the only event addressing the challenges and opportunities for executives seeking to maximize the potential of the advertising - regardless of platform, regardless of audience.

ivi TV founder and CEO Todd Weaver will present cross-platform audience measurement and campaign delivery opportunities in the rapidly evolving 'TV Anywhere' sector pioneered by the just-launched ivi TV service, which retransmits live television from major broadcast networks like ABC, NBC, CBS and Fox, among many others, to virtually any Internet connected device.

"Cross-platform measurement is a critical issue for advertisers, distributors and content owners," said Todd Weaver, ivi TV founder and CEO. "I look forward to presenting to Madison Avenue how no other platform is better suited for narrowcasting and highly targeting consumers than ivi TV."

Additional keynotes include the advertising and publishing Industry's top players including:

Peter Bordes, CEO, Mediatrust
Nick Pahade, CEO, TRAFFIQ
Ed Montes, CEO, Adnetik

Panelists at Adweb 3.0 include executives from companies such as Hearst, IDT, ivi TV, Lionsgate, The Wall Street Journal, NVPR, AdBrite, Datran Media, Mediamath and Audience Science.

Adweb 3.0 provide attendees with a compelling agenda, including:

DATA -- FROM AGGREGATION TO ACTION
PLATFORMS -- ANYWHERE, ANYTIME
MONETIZATION - THE BUYER'S VIEW
MONETIZATION - THE SELLER'S VIEW 

The event also features the inaugural Adweb 3.0 Awards, honoring innovation by Publishers, Content Owners, Websites, Agencies, Networks, Technologists, and service providers.
Sponsors include TRAFFIQ, XGraph, Mashable, Mobile Entertainment, NVPR, Supernova, and Brandchannel.

For more information, please visit http://adweb30.com.

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