Jim Vitkus Named to Lead Advanstar Eye Care Group

Share Article

Jim Vitkus, Vice President & General Manager of the Advanstar Dental Group, will also assume responsibility for the company’s Eye Care Group, including the leading publications Ophthalmology Times and Optometry Times, as well as the group’s websites, custom project activities and other initiatives.

Advanstar Communications Inc., a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports industries, announced that effective immediately Jim Vitkus, Vice President & General Manager of the Advanstar Dental Group, will also assume responsibility for the company’s Eye Care Group, including the leading publications Ophthalmology Times and Optometry Times, as well as the group’s websites, custom project activities and other initiatives.

Jim, who joined Advanstar in June 2009, has more than fifteen years of eye care industry experience, covering both the B2B and consumer markets. Jim served as VP of Strategic Marketing for the Information Services Group of Jobson Medical Information as well as Publisher of 20/20 Magazine. In both capacities, Jim was responsible for the successful repositioning and strengthening of the core brands into industry leaders, including the development of custom marketing programs and online education initiatives for numerous companies in the professional eye care market.

Jim’s background and market understanding make him ideally suited to drive continued growth in Advanstar’s Eye Care Group properties, which lead the market in providing continuing support to eye care professionals, product manufacturers, service providers and other industry participants.

Associate Publisher Leo Avila, Sales Manager Erin Schlussel and the Eye Care Group content team headed by Editor-in-Chief Mark Dlugoss will now report directly to Vitkus. Lauri Jorgensen, former Publisher of the Eye Care Group, has left Advanstar.

About Advanstar
Advanstar Communications Inc. (http://www.advanstar.com) is a leading worldwide media company providing integrated marketing solutions for The Fashion, Life Sciences and Powersports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 141 events, 60 publications and directories, 233 electronic products and websites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enable Advanstar to “Connect Our Customers With Theirs." Advanstar has approximately 600 employees and operates from multiple offices in North America and Europe.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Chris DiBiase
Visit website