Jeep & National Wildlife Federation Get Families Fit While Having Fun

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Jeep and the National Wildlife Federation have partnered to get families outdoors enjoying nature, getting fit and having fun!

Join NWF for Hike & Seek events

With so much emphasis on electronic media these days, the nature of childhood has changed and there’s not much nature in it. Hike & Seek is an opportunity for parents to show their kids why it’s called the great outdoors.

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Jeep and the National Wildlife Federation are partnering to celebrate Hike and Seek – a family-friendly activity that is a cross between a nature hike and scavenger hunt, bringing children and adults together in the great outdoors for some fresh fall air and fun. Hike & Seek serves as a fundraising event for NWF to support the organization’s mission to inspire American’s to protect wildlife for our children’s future. Jeep and REI are helping to bring this outdoor adventure to Chicago, Seattle & Washington DC families, because the companies share NWF’s commitment to get kids outdoors, making them healthier and happier.

“With so much emphasis on electronic media these days, the nature of childhood has changed and there’s not much nature in it,” said Meri-Margaret Deoudes, Senior Director of Corporate Relations for NWF. “Hike & Seek is an opportunity for parents to show their kids why it’s called the great outdoors.”

This date with Mother Nature combines a one mile hike with “Stop and Study” interactive nature stations along the way, providing an entertaining learning experience for kids 3-12 yrs. The stations, manned by NWF naturalists and wildlife experts, provide activities to stimulate all the senses using Mother Nature’s world as inspiration. Every participant is given a Map & Mission Guidebook to direct their path and will receive a junior naturalist badge at the end of the hike. Once Hike and Seekers return to base camp they will be greeted by exhibits, prizes worth over $1,000.00, and more activities, and maybe even some friendly wildlife. Rumor has it that NWF’s Ranger Rick will make a live appearance.

Participants will be given staggered start times beginning at 9 a.m., on-site registration starts at 8 a.m. Once on the trail you can go as fast or slow as you like. Don’t hurry, take time to enjoy and connect with the nature around you. Generally, the adventure takes approximately two hours to complete. All children under the age of 16 must be accompanied by an adult.

Discounted registration fees are available online at http://www.hikeandseek.org and range from $7-12. Day-of registration is slightly higher.

Hike & Seek is part of NWF’s Be Out There campaign to get kids outdoors where they can connect with nature, run and play, and just be kids. While contemporary parents spent their free time as kids exploring and playing in nature, their children spend far more time indoors plugged into electronic media. The result is that American kids are prone to higher incidences of obesity, asthma, diabetes and ADHD because they’re missing something essential to their health and development, unstructured time playing outdoors.

“Nature is the best kind of nurture and Hike & Seek is a wonderful way to provide the nurturing all parents want to give their children,” concluded Deoudes.

Join our Hike & Seek Twitter Party on September 30th - http://bit.ly/dgkFc5.

Media Contact: Mary Burnette, Burnette(at)nwf(dot)org, 703-438-6097

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Michelle Halm
Kolcraft
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