Dublin, CA (PRWEB) September 27, 2010
When California resident Brian Brunckhorst was downsized out of his comfortable position at a Silicon Valley startup seven years ago, the former software test engineer looked into potential “safety net” business options to meet his family’s basic living expenses until he returned to work. Intrigued by the promise of stability he saw in the self-service coin laundromat business, Brunckhorst purchased his first coin laundromat in 2003 and never looked back.
“I did not intend to start my career over at the beginning,” Brunckhorst said. “The idea was to have a business that would meet my family's basic needs if I ever got laid off again.”
“Eventually the income from the (coin laundromat) businesses replaced my wife’s income and then my own, freeing us from our jobs.”
Today, Brunckhorst has just unveiled his “Secrets of Buying and Owning Laundromats,” eBook detailing his experience and offering readers insight into the challenges he faced transitioning from corporate America to business ownership, and from employee to business owner.
According to Brunckhorst, the eBook’s goal is to offer advice to help entrepreneurs avoid many of the costly mistakes made when venturing into business ownership for the first time, and to provide insight into the best operations procedures for this highly profitable, all-cash business.
His book includes insight and information regarding:
- Entering the Laundromat business.
- Identifying profitable locations.
- Selecting the proper equipment mix.
- Negotiating a favorable lease.
- Obtaining financing creatively.
- Improving safety and reducing risk of theft and vandalism.
- Creating marketing strategies.
In “Secrets of Buying and Owning Laundromats,” Brunckhorst channeled the fear and uncertainty he experienced when his Silicon Valley career came to an abrupt halt, leaving him to reevaluate his plans to support his family.
“Being downsized is a terrible feeling,” Brunckhorst said. “It leaves you in fear of how you will provide for your family.
“The idea of job security is a thing of the past.”
When he began weighing his options, Brunckhorst was drawn to the recession-resistant nature of the coin laundry business and its ability to be run part-time. Since buying his first store in 2003, his business has grown to four stores which he and his wife run part-time. This leaves them plenty of time to spend raising their children.
“I love the fact that we can both be there when our kids get home from school,” Brunckhorst said.
“Secrets of Buying and Owning Laundromats” is available through Brunckhorst's website http://www.mrlaundromat.com.
About the Author
Brian Brunckhorst is a popular speaker and educator in the coin laundry industry. A board member of the Golden State Coin Laundry Association (CLA), a Northern California affiliate branch of the national CLA, Brunckhorst plays an active role in helping others in the self-service laundry industry improve their stores. Brunckhorst earned a Bachelor of Science degree in International Business Management from San Francisco State University in 1992. He operates four Laundromats in the San Francisco Bay area, where he lives with his wife May and their three children.
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