Overtone’s GameVoice Report Reveals Increasing Online Conversations about Video Games Online in August

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GameVoice highlights the top line rankings of 300+ video games, consoles, publishers, genres, retailers, and other hot topics and summarizes consumer sentiment and volume across these categories providing insight into millions of social media conversations

“As we predicted last month, we’re seeing several games and products generate increasing online comment volume, such as Mass Effect 2 and Halo Reach,” said Michelle Mathis, GameVoice Product Manager.

While many were vacationing during August, video game enthusiasts were busy engaging in online conversations about Electronic Art’s Mass Effect 2 game coming to the Sony PlayStation 3 platform this winter, making the PS3 the most talked about platform, according to Overtone®, Inc.’s GameVoice™ report for August. In addition to game platform data, the most recent issue of GameVoice reveals that Halo: Reach remains the most mentioned upcoming video game with the majority of online conversations focused on pre-orders and the beta which occurred in May.

“As we predicted last month, we’re seeing several games and products generate increasing online comment volume, such as Mass Effect 2 and Halo Reach,” said Michelle Mathis, GameVoice Product Manager. “Consumers were also engaged in lively discussions about retailers’ plans to sell used games and popular game promotional offers, among other hot topics. There is no shortage of strong opinion or reluctance to share sentiments when it comes to video game enthusiasts.”

GameVoice highlights the top line rankings of 300+ video games, consoles, publishers, genres, retailers, and other hot topics and summarizes consumer sentiment and volume across these categories providing insight into millions of social media conversations. The 32-page August 2010 report compiled from comments in video game forums and message boards, offers valuable video game consumer insights including:

Overall Platform Sentiment

The handheld platforms rank higher than the consoles again in August, with the DS slightly ahead of the PSP in the Sentiment Index. The 3DS continues to receive many positive comments, though both volume and sentiment decreased this month.

Platform Insights: Top Publishers

Electronic Arts tops conversation about publishers with over 21,000 comments, down from over 26,000 last month. The announcement of Mass Effect 2’s upcoming release for the PS3 contributes to the volume about EA and Microsoft, while server issues are another common topic about EA. Excitement about upcoming games from Nintendo, such as The Legend of Zelda: Skyward Sword and Activision, such as Call of Duty: Black Ops, land those publishers in third and fourth place, respectively, in August.

Game Insights: Top Released Games

Call of Duty: Modern Warfare 2 is the most talked about released game in August. Mass Effect 2 jumps to second place, with an increase of nearly 3,000 comments. Halo 3: ODST remains in third, while Battlefield: Bad Company 2 falls to fourth.

Game Insights: Top Upcoming Games

Microsoft Xbox 360 exclusive Halo: Reach leads comments on upcoming games again in August, with an increase in volume over the previous month as the September 14 release date approaches. Call of Duty: Black Ops is second. Medal of Honor, which stirred up controversy in the media toward the end of August when news broke that gamers could play as the Taliban, drops to fifth place. Gran Turismo 5 moves up to third and Rock Band 3 comes in fourth.

Behind the GameVoice report is the OpenMic® GameVoice social media analytics application that, unlike other solutions, accurately measures true sentiment and extracts meaningful insights from consumer generated text within online video game communities. GameVoice reports are the product of OpenMic GameVoice applying unmatched artificial intelligence capabilities and a text analytics engine that “reads” comments and is able to competently determine accurate results and insights suited for marketers, publishers, developers, and retailers in the industry. These insights, in turn, allow industry professional s to better understand the needs and wants of consumers, make product improvements, and offer better customer service.

GameVoice Solutions

GameVoice Report. The report summarizes social media conversation from millions of comments compiled from video game forums and message boards.

GameVoice Interactive. Introduced in August 2010, Overtone’s first interactive offering gives customers access to the GameVoice system, training and the GameVoice report. Users can log in to the system and generate custom insights on any topic GameVoice covers, including games, genres, consoles, publishers and retailers. GameVoice Interactive is available to qualified industry professionals for a free seven day trial.

GameVoice Interactive Plus. Overtone’s premium solution, GameVoice Interactive Plus includes the standard GameVoice Interactive package with the added benefit of consulting time with a GameVoice analyst. Consulting time ranges from 24 to 96 hours per quarter.

For more information about the GameVoice suite of solutions, please go to http://gamevoice.openmic.com

Overtone, Inc.

Overtone, Inc. provides an advanced customer listening solution that out performs simple social media monitoring for many of the world’s leading consumer brand companies including Microsoft, Yahoo!, and Continental Airlines. Overtone’s OpenMic delivers meaningful customer insights from unstructured customer-generated content enabling strategic decisions and intelligent action. Overtone is funded by top-tier venture capital firms Dolphin Equity Partners and ABS Ventures. For more information, visit http://www.overtone.com

Overtone and OpenMic are registered trademarks of Overtone, Inc. GameVoice is a trademark of Overtone, Inc. All other company names and product names are properties of their respective owners.

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Stephanie Aldrete

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