Latina Author of "Latinnovating" Receives Congressional Hispanic Caucus Institute Recognition in Nation’s Capital for Upcoming Book

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Latinnovating is the first book at the intersection of the green economy and Latino leadership and entrepreneurship. The book's 10 case studies in 10 sectors of the new economy informs students and job seekers about new opportunities in sustainable businesses created by Latinos and Latinas.

Graciela is clearly a thought leader whose passion to showcase opportunities in the green economy, created through Latino innovation, comes through in this intensive two-year project.

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Graciela Tiscareño-Sato, author of "Latinnovating: Green American Jobs and the Latinos Creating Them," was honored at the Congressional Hispanic Caucus Institute’s Public Policy Conference in Washington D.C. last week. At the closing plenary session titled “Green Economy, Leading the Way”, Tiscareno-Sato’s upcoming book was recognized during the Latino Innovation awards ceremony. Also recognized at the event were five of the Latino innovators and entrepreneurs featured in her upcoming book and eleven other thought leaders from around the nation.

“It was a tremendous honor to be recognized at a conference in which 22 members of Congress, six Cabinet secretaries and our First Lady Michelle Obama all participated,” Tiscareño-Sato. “I’ve written this book to provide our young people and job seekers information and inspiration they can immediately use to position themselves for the green economy. I’ve chosen innovation leaders, men and women who are Latinos, to demonstrate to mainstream America that educated Latinos are applying their work ethic, talent, innovative thinking, culturally-engrained environmental advocacy, and creative spirit to improve America for all Americans.”

"Latinnovating" was written for students and professionals seeking to make wise choices about their future career paths as our American economy undergoes massive transformation. Readers will immediately benefit from the content of the book which includes:

  • Success stories of sustainable businesses in ten different sectors of the economy including our energy grid, industrial lighting systems, commercial printing, packaging, communications, green building techniques, venture capital and much more. You will gain insight into ten different industries in one book.
  • Specific educational paths taken by the featured entrepreneurs, leaders, engineers, and business owners
  • Insider perspectives and resource recommendations that the reader can act on immediately

"Latinnovating" is available now for pre-order purchase at Anyone buying three or more copies before October 31st will receive author-signed copies and be listed in the book as a charter supporter of the "Latinnovating" project which will become a series of books. Individuals or groups pre-ordering ten or more books will also be listed on the "Latinnovating" website.

“I’m determined to provide young people with successful role models that most of them do not have. I want to show them real examples of how the path to success in our new economy, now more than ever, leads through higher education. "Latinnovating"’s storytellers are Latinos; the opportunities in sustainability they’re creating are for everyone,” Tiscareño-Sato states.

LATINA Style Magazine staff nominated Graciela’s work for recognition for “having had the foresight to write this very important book. She’s clearly a thought leader whose passion to showcase opportunities in the green economy comes through in this intensive two-year project.”

The “Latinnovators” featured in the book, that were recognized by CHCI, are:

  •     Rosamaria Caballero-Stafford, co-founder of Green Irene in New York
  •     Dennis Salazar, President and co-founder of Salazar Packaging, Inc in Chicago
  •     Sandra Artalejo, Chief designer and owner of Sola Studios in Dallas
  •     Robert Zardeneta, Executive Director of LA CAUSA in East Los Angeles
  •     Carmen Rad, President and co-founder of CR&A Custom, Inc

About the Congressional Hispanic Caucus Institute
The Congressional Hispanic Caucus Institute is the premier Hispanic non-profit and non-partisan 501(c) (3) leadership development organization in the country. CHCI's mission is to develop the next generation of Latino leaders by promoting higher education, providing unmatched career development experience, and award-winning leadership development curriculum. The CHCI vision is an educated and civically active Hispanic community contributing at all levels of U.S. society, business, and government.

About the author of "Latinnovating: Green American Jobs and the Latinos Creating Them"
Graciela Tiscareño-Sato led the Green Enterprise Initiative at a Munich-headquartered communications company before becoming an entrepreneur. There she helped global enterprises understand the economic and sustainability benefits of collaboration technologies. She has published extensively in the U.S. and European trade media, including Environmental Leader, the National Society of Hispanic MBA’s magazine Hispanic MBA, Communications News, Enterprise Technology Management and many others.

Tiscareño-Sato was honored by LATINA Style Magazine as the San Francisco Bay Area “Entrepreneur of the Year” in May. She is a key organizer of the Silicon Valley Latino Leadership Summit with San Jose-based author friend Frank Carbajal. She will launch her book at next year’s Summit at Stanford University on May 14, 2011. Graciela is a graduate of the University of California, Berkeley and an active mentor to Latino youth. She completed a master’s degree in international management from Whitworth College in Spokane, Washington while serving as an instructor navigator on active duty with the U.S. Air Force.

Business schools, youth leadership programs, high schools, non-profit associations and other groups wishing to invite Graciela to speak on the green economy and Latino leadership should contact her directly. You can also become a fan of Latinnovating through Facebook.

Graciela Tiscareño-Sato
Entrepreneur and Author of "Latinnovating: Green American Jobs and the Latinos Creating Them"
Become a Fan of Latinnovating on Facebook
Sign up to learn of book launch activities at

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