Future in Salary Surveys Is Poised for Small and Medium Enterprise Market Growth

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PeriscopeIQ CEO and Founder – Dr. Pawan Singh – Addresses Employer Association Industry at EEA Conference

Thanks to a handful of EFM providers, EAA organizations can provide leading edge compensation solutions at a fraction of what the large survey providers charged

While large salary survey providers continue to focus on national surveys and large enterprises, Employer Association of America (EAA) members now have a vast market opportunity to reach small and medium enterprises (SMEs). This was the message delivered in a spotlight address by compensation survey expert Dr. Pawan Singh, CEO of PeriscopeIQ, an enterprise feedback management (EFM) provider, at the 2010 Fall CEO Conference in Philadelphia this week.

“Today’s SME market is underserved due to inadequate benchmark job designs and job descriptions, limited job matching guidance, sample size issues and poor data quality – to name a few,” said Dr. Singh. “With a core focus on improving overall data quality, EAA organizations that have the largest access to SMEs can tap into a growing market opportunity.”

Using centralized, on-demand salary data systems that can manage multiple surveys and multiple approaches to pricing, salary survey providers can fulfill SMEs’ needs with integrated salary data solutions.

“Market-appropriate compensation decisions are a big challenge for SMEs. Now thanks to a handful of EFM providers, EAA organizations can provide leading edge compensation solutions at a fraction of what the large survey providers charged in the past for custom-built solutions,” added Singh.

Singh also shared specific opportunities that EAA members should consider to help grow revenues.

About PeriscopeIQ
PeriscopeIQ is an enterprise feedback management (EFM) provider that applies science and strategy to uncover customer, employee and compensation insights via a flexible delivery model. Partnering with leading enterprises and associations, PeriscopeIQ combines predictive analytics and time-tested business insights to deliver proprietary survey solutions with unparalleled analytical and reporting capabilities. The PeriscopeIQ platform and methodology have been adopted by Fortune 500 companies and global organizations, including: Seagate Technology, Unilever, Kohl's, Haliburton, Boston Scientific, The World Bank and Project Management Institute. Founded in 1999, PeriscopeIQ is a privately held company headquartered in Bethlehem, Pa. For more information, visit http://www.periscopeiq.com.

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