North Kingstown, RI (PRWEB) September 26, 2010
Valmark Group. Inc., a privately owned business advisory firm in North Kingstown, R.I., announced the launch of its ‘Kaizen Marketing Practice’, the company’s new initiative aimed at helping clients via an intensive and focused business improvement effort typically targeting clear deliverables and rapid results. Learn more at http://www.valmarkgroup.net/id35.html.
Client need comes in many shapes and sizes. Whether it a start-up looking to commercialize a new product, a mid-size company targeting expansion or a large company that’s seeking increased marketing efficiency – success requirements vary.
With this knowledge, Valmark works to enable its clients’ growth objectives through approaches ranging from full-blown consulting projects to a simple phone call aimed at brainstorming solutions. Yet, in today’s fast-paced competitive environment the ideal approach can sit somewhere in between.
“This is where Kaizen Marketing comes in,” said Tom Emrich, President of ValMark Group Inc. “A ValMark Kaizen Marketing Burst recognizes that there is no such thing as perfect analysis or planning and that, at times, you can do more to enhance business performance via quick execution, sound measurement practices and a continuous improvement mindset.”
Kaizen, a Japanese business philosophy centered on continuous improvement, is now utilized in disciplines outside of its traditional home of manufacturing. The story of the Kaizen miracle started in the 1930s. Sakichi Toyoda, founder of Toyota and an early disciple of Kaizen, liked to tell his co-workers: “Open the window; it is a big world out there.” Today, leading companies such as Amazon, IBM, Motorola, Target, Xerox, PepsiCo, GE and HSBC are all Kaizen or Lean Six Sigma practitioners.
While the specifics of ValMark’s Kaizen Marketing Bursts differ depending on the company and growth challenge involved, all share a few common attributes including: short duration (2-3 days), cross-functionality, a focus on execution and continuous improvement, and a blend of Lean Six Sigma, strategy activation and team building best practices.
“For the better part of five years I used Kaizen Marketing as part of an overall effort to transform marketing practices and enable growth results within very different operating units at Textron - one of the world's most successful multi-industry companies,” Emrich said. “I've often stated that I'm somewhat fanatical about helping organizations achieve their growth goals, and the addition of ValMark's Kaizen Marketing Practice is proof of this commitment.”
ValMark Group, established in 2008, is a unique business advisory focused on solving value growth puzzles. The company specializes in enabling organizations that sell to consumers and other businesses to improve marketing profitability and financial performance. ValMark provides its clients a clear competitive advantage through streamlined and efficient go-to-market strategies.
To learn more about ValMark Group, visit http://www.valmarkgroup.net.