nFusion Helps BJ’s Restaurants, Inc Launch New Interactive Website

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Redesigned site incorporates best practices for expanding national restaurant and brewhouse chain

nFusion, one of the country’s leading integrated marketing agencies, announces the launch of the redesigned BJ’s Restaurants website: http://www.bjsrestaurants.com. The site marks the agency’s latest bold step forward matching state-of-the-art technology with sharp creative to achieve client goals.

BJ’s engaged nFusion to develop a best-in-class website that differentiates it from the competition while catering to several distinct audiences, ranging from families looking for a kid-friendly eatery to beer enthusiasts seeking great craft brews to sports fans wanting a casual dining experience where they can enjoy the big game. The finished site mixes Flash elements with bold iconic photography that captures the uniqueness of BJ’s Restaurants and Brewhouse.

“Our new site plays a very important role in communicating not only with our existing guests, but also our future guests,” said Matt Hood, Chief Marketing Officer for BJ’s Restaurants, Inc. “It was important to build a best-in-class website that tells our story and presents our brand through relevant, detailed content and the use of bold, vibrant photography that really captures the ‘WOW’ experience of dining at BJ’s.”

In addition to deep-linked, audience-specific content, the site boasts the latest in social marketing functionality, where each menu item can be liked and shared by Facebook users on their walls. Pages devoted to kids and online background on the restaurant’s brewing capabilities — as well as the brewers themselves — make the site a fascinating, detailed and fun online source of information for this rapidly growing restaurant concept.

“We’re delighted to have helped BJ’s Restaurants with their website redesign,” says nFusion CEO, John Ellett. “The restaurant offers such a variety of fun and food and the new website echoes that familiar, welcoming feeling you get when you dine out at BJ’s.”

About BJ’s Restaurants
BJ's Restaurants, Inc. currently owns and operates 100 casual dining restaurants under the BJ's Restaurant & Brewery, BJ's Restaurant & Brewhouse or BJ's Pizza & Grill brand names. BJ's restaurants offer an innovative and broad menu featuring award-winning, signature deep-dish pizza complemented with generously portioned salads, appetizers, sandwiches, soups, pastas, entrees and desserts. Quality, flavor, value, moderate prices and sincere service remain distinct attributes of the BJ's experience. The company operates several microbreweries that produce and distribute BJ's critically acclaimed handcrafted beers throughout the chain. The company's restaurants are located in California (50), Texas (19), Arizona (6), Colorado (4), Oregon (2), Nevada (4), Florida (6), Ohio (2), Oklahoma (2), Kentucky (1), Indiana (1), Louisiana (1) and Washington (2). Visit BJ's Restaurants, Inc. on the Web at http://www.bjsrestaurants.com.

About nFusion
nFusion is an integrated, digital-centric marketing agency that provides the combined services of a marketing consultancy, advertising agency and interactive firm to companies serving customers in the B2C and B2B sectors that seek a trusted partner with a demonstrated history of helping clients to understand, embrace and thrive in a market environment of constant and accelerating change. The award-winning, Austin-based agency knows how to navigate today’s chaotic, rapidly changing environment with marketing as dynamic as the marketplace itself and serves as a trusted partner and advisor to a wide array of organizations across multiple industries, including Anheuser-Busch/InBev, Comerica Bank, Comcast, Nokia, Nortel, Samsung and Zimmer Spine. nFusion helps clients cut through the clutter with award-winning, savvy campaigns that balance traditional media with cutting-edge digital capabilities. nFusion is headquartered in Austin, Texas, and can be found online at http://www.nfusion.com. Find us on Facebook at http://www.facebook.com/nfusion; tweet us at http://www.twitter.com/nfusion.

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Rachel Sheriff
nFusion
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