Neways Gears Up to Open French Market

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Neways announces that it will further expand its international presence by opening a new market in France in September 2010. Neways became a member of France’s Direct Selling Association on May 25, 2010, and the company is now officially registering products in France for the September launch. Operations for France will be headquartered in Belgium.

“France is...a strong market for skin care and anti-aging products, and all these categories are continually expanding.”

Neways announces that it will further expand its international presence by opening a new market in France in September 2010. Neways became a member of France’s Direct Selling Association on May 25, 2010, and the company is now officially registering products in France for the September launch. Operations for France will be headquartered in Belgium.

“France is one of the top countries in Europe for direct sales and represents an important avenue for growth,” said Brian Slobodow, president and COO of Neways, Inc. and managing director of Neways’ Europe region. “With management centralized in Belgium, we can effectively support the energy, passion, and ability of our French-speaking Diamond leaders to make the most of this huge opportunity for Neways and our distributors in France.”

The launch will occur in Lyon on September 30, 2010, with Diamond Advisory Board members attending from throughout Europe. “Our leaders are excited to expand into new areas in Europe, particularly France, and share our phenomenal business opportunity and products,” said Slobodow, who expects to see continuing future expansion in Europe. Neways already operates in Belgium, Germany, Hungary, Ireland, Switzerland, and the United Kingdom, and the company’s products are available for personal consumption in several additional European countries.

“Thirty-five percent of French people use food supplements,” adds Ariane Bresse-Bickley, Operations Director for Europe. “France is also a strong market for skin care and anti-aging products, and all these categories are continually expanding.” Neways’ initial product offering in France will include personal care products and liquid nutritionals, including the company’s new Açai Action energy drink.

About Neways:
Neways is dedicated to helping families transform their homes into Healthy Homes. With dozens of safe, effective nutritional and personal care products that are free of more than 3,000 questionable ingredients, the company has strived since 1992 to make the world a healthier place, one home at a time.

In addition to providing exclusive products, Neways enhances people’s lives with a home-based business opportunity. About 400,000 active Neways distributors share the products in 28 countries, with nearly half of the company’s annual revenues paid back to distributors as commissions.

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Jennifer Wolbers
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