Perfect Wedding Guide’s number one mission is connecting brides to businesses, and in order to achieve that goal we must understand how brides go about planning their weddings and what resources they use
Atlanta, GA (Vocus) September 27, 2010
The Perfect Wedding Guide has re-launched its print publication with a brand new design and enhanced content to better spotlight local wedding vendors. The wedding media resource company currently publishes local wedding planning guides in over 60 markets, showcasing a number of the country’s top wedding professionals.
The changes to the guide are due to the company examining product offerings, and needs and services for today’s consumer. According to recent studies by BIG Research, Marketing Evolution, Jupiter Research, and the OPA (Online Publishers Association), magazines lead other media in influencing consumers to start a search online, and show that ads in magazines or on magazine Websites boost Web traffic, spur online purchase and offline behavior.
“Perfect Wedding Guide’s number one mission is connecting brides to businesses, and in order to achieve that goal we must understand how brides go about planning their weddings and what resources they use,” says Perfect Wedding Guide CEO and President Tammy Elliot. “As is the case with any longstanding business, the need to evolve becomes necessary. We, however, take any change seriously and take time to understand what the bride wants. When we do that, we will be able to do a better job in reaching her and connecting our advertisers to her. Hence, the improvements to our print publication, which will better meet the needs of our customers.”
Content in the newly designed guide includes more local features, display advertisement, profiles on wedding professionals to give brides more information about service providers, and a Directory of Wedding Professionals by category with complete contact information. Another exciting new feature of the guide is the Microsoft Tag application, which gives the bride the power to access a wedding professional’s print listing directly from their Smartphone. The guide retains its portable size that brides have come to recognize and love, and is still free and available at target distribution locations.
To view video footage announcing the conversion, visit http://www.perfectweddingguide.com/thenewpwg/. For more information, or for franchise or advertising opportunities, contact Kristy Miller at kristy(at)pwg(dot)com.
About Perfect Wedding Guide
Perfect Wedding Guide (perfectweddingguide.com), the leader in wedding media resources, is the oldest and most reliable wedding planning company in the United States. For almost 20 years, we have been dedicated to creating innovative wedding planning solutions for brides of all budgets. Our company offers couples a number of fun, useful, and FREE products to help make wedding planning less of a chore and more of a treat. Our local guides and bridal shows are available coast-to-coast in over 60 markets, showcasing some of country’s top wedding vendors who work right in the bride’s backyard. Our national Website, PerfectWeddingGuide.com, is full of fresh planning tips and wedding ideas, wedding news, an extensive photo gallery for inspiration, easy-to-use wedding planning tools, as well as a wedding blog community hosted by our national wedding planning expert. For more information, visit http://www.PerfectWeddingGuide.com.