“Our new partnership with Thinklabs takes our agency’s extensive social media and digital capabilities – and our client messaging – from the desktop or laptop to the mobile device,” says Robin Russo, president of Robin Leedy & Associates.
Mount Kisco, NY (PRWEB) September 27, 2010
OTC health and beauty PR and social media experts Robin Leedy & Associates (RL&A) (http://www.robinleedyassociates.com ) is announcing a strategic partnership with Thinklabs Interactive of NYC that will expand its digital offerings to clients. The new alliance with Thinklabs will add to the 26-year-old agency’s already strong social media expertise with customized mobile applications and enhanced Facebook application building, among other digital tools.
Thinklabs is the latest endeavor for Christian Brucculeri, formerly director of client strategy at enter: new media, where he led development of digital strategy for a variety of brands. Previously, Brucculeri held the director of social media position at Robin Leedy & Associates and was a director of strategy for YouCast Corp.
In addition to pre-built and custom solutions for brands in digital and social media, Thinklabs also provides clients with a proprietary social insights dashboard, Medialab, which is used for measuring campaign results across blogs, sites, advertising networks, Facebook, Twitter and other social platforms.
RL&A has maintained its reputation as the PR/social media agency of choice for drugstore “self-medicating” brands in categories ranging from beauty, nutritional supplements to OTC and personal care/HBA brands. With more than two decades of experience, including beauty brands PR, nutritional products PR, women’s healthcare PR, lifestyle PR, event planning, social media marketing, Facebook development and management, influencer outreach (consumers and healthcare professionals) and word of mouth marketing, the agency, including its social media division – ChatteRL&A – is creating customized communications programs that deliver targeted brand messaging, whether via editorial placements in magazines or on TV, through key bloggers and other category influencers, or on social networking sites, such as Facebook and Twitter.
“Our new partnership with Thinklabs takes our agency’s extensive social media and digital capabilities – and our client messaging – from the desktop or laptop to the mobile device,” says Robin Russo, president of Robin Leedy & Associates. “Just like social media allows us to message consumers where they are looking and engaging with topics and content, we are now expanding our digital and programming resources in order to better serve up messages on the technology they are using in the palm of their hand.”
“We are excited to be working so closely with the Robin Leedy & Associates team to build a full suite of digital marketing solutions for brands in the beauty, health and nutritional categories. Combining RL&A’s communication and messaging expertise with Thinklabs’ ability to produce interactive content and support it with media and measurement, we’ve created an all-in solution for brands looking to get their message out and measure the results of their efforts,” adds Brucculeri.
For more information on Robin Leedy & Associates and Thinklabs, contact Robin Russo at (914) 241-0086, ext. 16, russo(at)robinleedyassociates.com) or Christian Brucculeri at (917) 865-0891 christian(at)thinklabsinteractive.com, or visit http://www.robinleedyassociates.com.