Many Start-ups Invest In Web 2.0 Rather Than Traditional Media - Ma Mi Natural Skin Care Launches New Website

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Orlando, Fla. (September 27, 2010) – As companies are tightening their belts during the current economic times, many companies are using their marketing budgets to focus on their online presence and spending less on traditional marketing. According to eMarketer, in 2010 alone, the social network ad spend has gone up 20%. In addition, companies are adding blogs for marketing purposes at a record pace, in 2007 only 16% of companies had a blog whereas today 34% have one and it is expected that by 2012 43% of companies will have a blog.

Ma Mi's New Logo

Ma Mi Skin Care has completely re-designed and re-built our natural skin care web site to boast an active blog, social media presence, industry information and is search and user-friendly.

A perfect example of this spending on online marketing is Ma Mi Skin Care, a start-up business that launched a natural skin care line geared to moms in 2009. They originally launched the business with a basic website on a platform that did not allow for easy self-service editing and which lacked a blog and other important Web 2.0 capabilities. They decided to have the site completely re-designed and re-built to be SEO friendly, add a blog, and beef up their social media presence. Owner Lee Wright states “We decided the benefits were worth the cost because we needed a more dynamic web presence that made shopping easier for our customers, that could be updated more frequently, and that could provide our customers with useful educational information via a blog.”

“A perfect example of this type of commitment to online marketing is Ma Mi Skin Care,” said Lee Wright, founder of Ma Mi Skin Care. “We originally launched our business in 2009 with a basic website without editing or blog capabilities. Now, we have completely re-designed and re-built the website that boasts a blog, social media presence, industry information and is search and user-friendly.”

To celebrate the new look and re-launch of the company’s website (, the company is offering its customers 30 percent off all purchases until October 30, 2010 using the coupon code: MaMiSite.

“As we are offering a product designed for today’s moms, we knew we needed a dynamic online presence to make shopping easy for our customers, to serve as a resource to customers by providing valuable educational information and to have the capability to update the information in real-time in order to provide a service to our customers.”

Ma Mi's inclusive natural skin care line for moms features traditional products like cleansers, exfoliators and moisturizers, as well as unique potent serums. The product line is derived from natural ingredients that are free of harmful additives such as parabens, toxins, petrolatums and sodium laureth sulfate. The products were developed by a team of doctors, pharmacists and chemists who are on the cutting edge of skin care developments and quality control. The team adheres to strict quality standards and uses only top-quality ingredients to produce the highest-quality products possible. In addition to using a higher proportion of top-quality active ingredients than other skin care products, all Ma Mi products feature a pump dispenser designed for quick, one-handed application for the busy mom who often only has one free hand. Ma Mi Natural Skin Care products are also not tested on animals. The product line is safe for its users, even during pregnancy, and the packaging is also environmentally friendly.

Ma Mi Natural Skin Care is the only natural skin care line clinically designed for the unique needs and challenges of new moms. The company is based in Orlando, Fla. and was founded in 2009 by a mother of two young children who realized the important need for natural skin care solutions designed to address the specific and changing needs of a new mom. For more information about Ma Mi Natural Skin Care and to purchase product, please visit


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