The Toy Insider Announces Hot 20 Toys for the 2010 Holiday Season

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Disney and Glee Toys Among Top Picks in Fifth Annual Holiday Toy Buying Guide

“Over the past four years, we’ve gotten amazing feedback on our guide from parents and grandparents, so we’re excited to share our fun, affordable picks for 2010.”

The Toy Insider (, an annual holiday toy guide, announced today its HOT 20 TOYS for the 2010 holiday season, including Disney Princess & Me dolls, the Glee CD Board Game and Fly with Elmo Ride-On. The HOT 20 is the kick-off section of the Toy Insider, which will run in full in the November 17, 2010 issue of Woman’s Day magazine, on newsstands November 2.

Now in its fifth year, the Toy Insider features expert toy and gift recommendations at all price points, making it easy for parents and grandparents to find the perfect holiday gift for every kid on their lists. All of the toys in the guide have been selected by a panel of toy trend experts, led by industry veterans Jonathan Samet and Laurie Schacht, Group Publisher and President, respectively, of Adventure Publishing; Jackie Breyer, Editor-in-Chief of The Toy Book, the leading trade publication in the toy industry; and Reyne Rice, a leading toy trend expert. The Toy Insider team spent the past year reviewing and evaluating all of the latest toys to identify the most compelling and hottest new products to help gift-givers get an early start on their holiday shopping.

Jam-packed with 96 toy recommendations from more than 50 different manufacturers, the Toy Insider is a convenient and user-friendly guide. It includes gift ideas for all ages and both genders, broken out by age group (0-2 years old, 3-5 years old, 6-8 years old and 9+ years old). Each section features a description of the developmental needs and interests for that specific age group to assist busy parents and grandparents in finding the perfect gift. A toy skill key, located on the Hot 20 page, provides a list of icons that are matched to each toy, offering even greater assistance with age-appropriate gift giving.

“The holidays are often a busy and stressful time for parents, and we’re thrilled to help ease that stress by providing terrific gift recommendations for children of all ages,” said Jonathan Samet, Group Publisher of the Toy Insider. “Over the past four years, we’ve gotten amazing feedback on our guide from parents and grandparents, so we’re excited to share our fun, affordable picks for 2010.”

This year’s HOT 20 toys are:

Explore ‘N Grow Musical Gear Center – Playskool
Fly with Elmo Ride-On – Tek Nek Toys
Hide-and-Seek Jojo Interactive Bunny – Silverlit Toys
Twinkle Twinkle Little Scout – Leapfrog

3-5 Years
FurReal Friends Go Go, My Walkin’ Pup – Hasbro
Hexbug Nano Habitat Set – Innovation First
Sing-a-ma Jigs – Mattel
Thomas & Friends: Adventures on Misty Island – Mega Bloks
V. Reader Animated E-book System – Vtech
Zoobles! Razoo’s Treehouse Playset – Spin Master

6-8 Years
Disney Princess & Me Dolls – Jakks Pacific
Loopz – Mattel
Perplexus – Plasmart
Scene it? Disney Magical Moments – Screenlife
Spy Net Secret Mission Video Watch – Jakks Pacific
Toy Story 3 Blast-Off Buzz Lightyear – Thinkway Toys

9+ Years
Air Hogs R/C Hawk Eye Video Camera Helicopter – Spin Master
Glee CD Board Game – Cardinal Industries
Paper Jamz – Wowwee
Sharper Image U-Video Camera – MerchSource

Nearly all of the Toy Insider picks are available at Walmart stores nationwide and on, making holiday shopping convenient and affordable for parents and grandparents. For more information on the Toy Insider, please visit

About the Toy Insider:
The Toy Insider is THE SOURCE for the hottest toys and gifts for the holidays. Now in its fifth year, the Toy Insider is an annual guide featuring toy and gift recommendations broken down by age categories. The 2010 guide is jam-packed with 96 toy recommendations from more than 50 different manufacturers, each of which were carefully selected by a team of experts with years of experience in the toy industry. The Toy Insider is published by Adventure Publishing, publisher of leading industry trades The Toy Book and The Licensing Book.

About Adventure Publishing:
Adventure Publishing Group Inc. ( is the leading publisher of magazines for the toy and licensing industries since 1983. Its portfolio of magazines include: The Toy Book, The Licensing Book and Specialty Toy & Gifts. The Toy Book provides retailers with the latest in merchandising, trends, licensed products and new marketplace introductions and is published monthly. The Licensing Book focuses on character properties, brands and trademarks with topical features, editorials, legal advice and exclusive retailer information. Two Adventure Publishing-produced newsletters, The Toy Report and Total Licensing Report are weekly newsletters that keep their readers up to date on all breaking news and deals in the toy and licensing industries and are available in email format.

Please contact Rachel Colley at 646.430.5647 or rcolley(at)js2comm(dot)com for any inquiries, images and interview requests.

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Rachel Colley
JS² Communications
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