Menlo Park, CA (PRWEB) September 27, 2010
Beginning today, retailers can offer Facebook Credits as an incentive to online shoppers as a result of Ifeelgoods integrating with Facebook Credits. A virtual goods incentive company, Ifeelgoods is the first platform to allow retailers to provide Facebook Credits as marketing incentives in their web stores.
Ifeelgoods powers e-commerce promotions with virtual goods incentives in place of existing incentives like coupons, discounts and rebates. A typical use of a Facebook Credits incentive is for purchases, Buy these jeans and get 25 free Facebook Credits. Promotions powered by Ifeelgoods, including with Facebook Credits, can be extended to customer acquisition campaigns such as in banner ads.
Facebook Credits are also well suited for a new category of incentives pioneered by Ifeelgoods called micro-incentives, where merchants give smaller rewards with values of, for example, 10, 20 or 30 cents for important customer actions. Examples include, Sign up for our email newsletter and receive three free Facebook Credits, Share this product with your friends on Facebook and get one free Facebook Credit, or Vote for your favorite outfit and get two free Facebook Credits.
“Facebook Credits can be used in more than 150 social games and apps on Facebook, which makes them versatile and valuable,” said Suchit Dash, Ifeelgoods Co-Founder and VP of Product. “Our work with Facebook allows retailers to begin innovating with Facebook Credits to drive higher sales, increase customer engagement and deepen loyalty.”
Ifeelgoods will be demonstrating how retailers can use Facebook Credits and other virtual goods for promotions at the Shop.org Annual Summit, September 27-29, in Dallas, Texas. Shop.org is located in booth #824. Visitors to the Ifeelgoods booth can receive 5 free Facebook Credits by watching a demonstration.
Ifeelgoods makes online retail promotions more effective and less expensive by using relevant virtual goods and currencies from the most popular social games in place of traditional promotions such as discounts, coupon codes or gifts with purchase. Requiring light integration, Ifeelgoods is a hosted solution that manages retailer virtual goods promotion offers, redemption and customer service. Ifeelgoods is headquartered in Menlo Park, California, and has locations in McLean, Virginia, and Paris, France.
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