SnugUp America Safety Campaign Continues To Raise Awareness

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SeatSnug to Present Child Safety Device At International ABC Kids Expo

The SnugUp America child safety awareness campaign aimed at raising awareness and promoting greater overall child passenger safety continues to gain momentum and will soon be rolling into America's heartland via the International Kids Expo in Las Vegas, Nevada. The SnugUp America campaign, sponsored by Lap Belt Cinch (LBC), makers of the performance driving CG-Lock device and the child safety device SeatSnug, is being supported by nationally recognized Safety Mom, Alison Rhodes and was launched earlier this month to coincide with the National Child Passenger Safety campaign sponsored by the US National Highway Traffic Safety Administration.

LBC CEO, Chuck Carter, indicated that the SnugUp America campaign is "garnering tremendous support." Additionally, Carter announced that SeatSnug will be on exhibit at the ABC Kids Expo, the premier juvenile products show in the nation to be held in Las Vegas on October 10-13, where new safety test results for SeatSnug will be unveiled that reinforce the SnugUp America campaign.

Motor vehicle injuries are the leading cause of death for children of every age from 2 to 14 years old. Car accidents are also the leading cause of acquired disability such as brain injury and paralysis. "Many of these injuries and fatalities can be prevented" states Carter who sites a recent study by the National Highway Traffic Safety Administration wherein it is estimated that 3 out of 4 adults do not properly use child restraints as the motivation behind the SnugUp America awareness campaign.

"It's not just about a booster seat," states Carter, "Child safety seats must be coupled with a properly fitted and positioned seatbelt which can contribute significantly to reducing injuries and deaths to children riding in motor vehicles. It is important to properly secure children in age and size appropriate child safety seats and then to properly position and snug the seatbelt around the child," says an impassioned Carter, "we have to get the word out to SnugUp America".

For children riding in booster seats, the booster raises them up to compensate for their size and to prevent the adult size shoulder belt from lying across their neck. The challenge for children riding in rear seats secured by the regular seatbelt attachment is the development of slack which occurs from normal vehicle or child movement making it difficult, if not impossible, to keep the child snug and the lapbelt positioned properly over their upper thighs. "A loose lapbelt can result in children being thrown against the side of the vehicle, resulting in head injuries, the lapbelt riding up on the abdomen causing internal injuries and ejection from the seatbelt in rollover accidents", states Carter, "this is what the SeatSnug device is designed to prevent".

To join SeatSnug in helping to raise awareness by educating others on child passenger safety issues and the available solutions visit and click on the “SnugUp America” button to see how you can make a difference.

About SeatSnug: SeatSnug is a patented “seatbelt positioning” device. Extensively crash tested and recipient of The National Parenting Center Seal of Approval, SeatSnug properly positions the lapbelt system for a child while removing dangerous slack. With SeatSnug added to a seatbelt and once the lapbelt has been lightly tightened or snugged over a child’s upper thighs and hips the lapbelt cannot loosen and slack cannot develop holding the child secure and preventing the lapbelt from riding up over the abdomen. SeatSnug has been featured on ABC and the Fox News TV channels and can be purchased at leading national retailers.

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Herbert Reedman, Jr

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