You rarely see a David beat a Goliath with traditional advertising ... you see it often with SEO
Washington, DC (PRWEB) September 27, 2010
Marketade, a DC Internet marketing company, announced today that it will give away an “SEO Makeover” to one local organization every quarter for the next year. Each winning company will receive $3,750 worth of search engine optimization (SEO) services that aim to increase its visibility on Google and other search engines.
The announcement comes as more and more small businesses use the Internet to level the playing field with larger competitors. With over 80% of consumers using search engines to find local businesses, SEO is increasingly the tactic of choice. Shrinking marketing budgets have further heightened its appeal; unlike most forms of advertising, SEO does not require major ongoing financial investment to reap long-term benefits.
“You rarely see a David beat a Goliath with traditional advertising ... you see it often with SEO,” said Marketade managing partner John Nicholson. “But a lot of small businesses lack the expertise and resources needed to do SEO effectively.”
Over the next year, Marketade will share the tactics and results of its makeovers via instructional videos on YouTube. “The bigger goal here is to strip away SEO's black box through real-world stories that inspire and educate others,” said Nicholson. "It's a rewarding way for us to help businesses who can't afford a consultant, and a great tool for showing our expertise."
The DC SEO Makeover contest is open to businesses and non-profits in the DC metro area that employ 10 or fewer employees. Companies can enter the contest via the Marketade website. Winners will be selected based on their SEO potential and the “wow” factor of their product or service.
Marketade will work with each winning company over a 6-month period, providing a range of services including keyword research, copywriting, and web traffic analysis.
Marketade is a metrics-focused web design and marketing company based in Washington, DC. Drawing on 8 years of combined experience leading Internet efforts at GEICO, Marketade helps small and mid-size businesses take advantage of Fortune 100 techniques in search engine marketing, social media, website usability, application development, and reporting and analysis. For more information, visit http://www.marketade.com.