Application Craft Invites Citizen and Pro Developers to Get Crafty

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Rapid Development Platform Democratizes the Building of Data-driven Apps

Application Craft today opened the public beta for their rapid development platform that allows both professional and ‘Citizen’ developers to quickly and collaboratively build amazing data-driven desktop and mobile apps. Citizen Developers are application stakeholders who have historically been peripheral to, or shut out of, the development process, such as web designers, analysts, knowledge workers and IT staff. Getting Crafty means unprecedented ease of collaboration between hard core coders and Citizen Developers.

“Throughout my IT career, I have witnessed countless development projects fail due to lack of alignment between users and developers and overloaded development teams. Application Craft aims to eliminate the user/developer gulf by fostering active collaboration, which reduces strain on dev teams and promotes on-time and on-budget projects,” said Freddy May, Application Craft Founder and CEO.

You’re Getting Crafty When...

  • Your apps can instantly pull data from virtually any source
  • You can rapid prototype in minutes and build a production app in hours
  • Web designers become Web developers in a day
  • Agile is easy!
  • Apps run everywhere out of the box
  • Usability takes center stage
  • Your projects are consistently on time and on budget

Watch this video to see it in action:

_C_ollaborative app development that welcomes pros and amateurs
_R_ich apps, extreme mash ups
_F_lexible deployment
_T_otal customization
_Y_our projects on time every time

About Application Craft
Application Craft is the quickest way to build apps. The company opened the Public Beta for their revolutionary Rapid Application Development Platform for Professional and ‘Citizen’ developers at TechCrunch Disrupt, where the company is also exhibiting on Tuesday, September 28. Application Craft is seeking Public Beta participants. To learn more and apply for the Beta, go to:

About TechCrunch Disrupt
TechCrunch Disrupt San Francisco (, is being held Sept 27-29 2010, at the San Francisco Design Center Concourse. TechCrunch Disrupt attracts over 1,500 leading technology innovators and investors and over 150 new startups. The format combines top thought-leader discussions with new product and company launches. Morning executive discussions debate the most timely disruptions in media, advertising and technology. Afternoons host the Startup Battlefield where 25 new companies will launch for the first time on stage, selected to present from more than 500 applications received from around the world. Another 100 early-stage startups will exhibit in Startup Alley. TechCrunch will award a $50,000 grand prize along with other award recognitions at the conclusion of the conference.


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Freddy May
Application Craft
011 44 7772 151 699
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