The 2011 Lincoln MKX Takes on Sacramento for the Best of California Road Trip

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Flash Point Communications is excited to announce the next in their lineup of ground-breaking social media campaigns – the Best of California Road Trip, in association with the California Lincoln Dealers. Featured in the crew are model/actress Vane Million, Scott Empringham, President/CEO of Flash Point Communications, and the 2011 Lincoln MKX. Video cameras will capture the vehicle and road trip crew on their journey stopping in Sacramento, San Francisco, Monterey, Los Angeles, Palm Springs and San Diego.

Flash Point Communications, a digital media agency, is excited to announce Sacramento as their first stop on the Best of California Road Trip in the 2011 Lincoln MKX. The road trips features Model/actress Vane Million, along with Scott Empringham (President/CEO of Flash Point), and a special native Sacramento participant who will be announced on Tuesday, who will arrive in Sacramento this Monday, September 27, 2010.

On their quest to explore the Golden State, the crew will make their debut in the new 2011 Lincoln MKX, a luxury crossover vehicle, at Sacramento’s Delta King (http://www.deltaking.com) the evening of Monday, September 27. The famous Delta King riverboat in Downtown Old Sacramento boasts a AAA three diamond hotel, two restaurants, a wine school and an interactive dinner theatre. Here the MKX will receive royal treatment with valet service, while the Best of California roadies enjoy a sunset dinner, cocktails, and a good night’s sleep.

The morning of Tuesday, September 28, the tour will head to Gunther’s Ice Cream (http://www.gunthersicecream.com/) in Old Town Sacramento where the crew will enjoy the many delicious flavors of their well-known treats. Gunther’s was established in 1940 and boasts their number one sellers of Oreo Cookie, Mint Cookie and Birthday Cake ice cream.

At 1:30 on Tuesday afternoon, the Best of California tour travels to Roseville, CA to John’s Incredible Pizza (http://www.johnspizza.com/) where they will experience cooking, dancing, and eating, all reminiscent of childhood fun. There is a scheduled “Incredibear Boogie Dance Contest” that no one should miss.

The Delta King, Gunther’s Ice Cream, and John’s Incredible Pizza, along with other businesses in Lincoln’s Best of California Road Trip, are in the running to be awarded the Best of California business, as voted by their fans on the California Lincoln Mercury Facebook page (http://bit.ly/ahBN1N). The competition objective is to create local events, which will draw consumers to local businesses, experience the culture of the city, and explore the 2011 Lincoln MKX in person. The winner will be announced at the San Diego stop of the Best of California Road Trip.

About Best of California
Flash Point Communications is excited to announce the next in their lineup of ground-breaking social media campaigns – the Best of California Road Trip, in association with the California Lincoln Dealers. Featured in the crew are model/actress Vane Million, Scott Empringham, President/CEO of Flash Point Communications, and the 2011 Lincoln MKX. Video cameras will capture the vehicle and road-trip crew on their journey stopping in Sacramento, San Francisco, Monterey, Los Angeles, Palm Springs and San Diego. With the new era of driver connectivity, the crew will upload video and updates to the Best of California blog (http://bestofcalifornia.blogspot.com), Best of California’s Facebook page (http://bit.ly/aaAF7c), California Lincoln Mercury Facebook page (http://bit.ly/ahBN1N), and YouTube Channel (http://www.youtube.com/user/CaliforniaLM). Fans will be able to vote for their Best of California business participating in the road trip on the California Lincoln Mercury Facebook page. The winner will be announced in the final Best of California stop in San Diego, CA.

About Flash Point Communications
For over ten years, Flash Point Communications has been recognized as a leading innovator in the digital media marketplace. With an emphasis on social media and specialization in automotive advertising groups, the firm has established itself as an industry specialist serving the globe’s most respected automotive brands including Ford, GM, Chrysler, Toyota, Honda, Nissan and Land Rover. Based in Newport Beach, California, Flash Point’s 25 employees service clients from four offices nationwide. For more information, please visit http://www.flashpointcommunications.com.

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Stephanie Theodoropoulos

Scott Empringham