Site security is no longer an option, serious players in the E-Commerce arena must show that they have conformed to PCI standards.
Buffalo, NY (PRWEB) September 26, 2010
Each year in America, hundreds of millions of dollars in fraudulent credit and debit transactions take place, according to the Federal Trade Commission. As consumers increasingly conduct their shopping online, the risk of their credit or debit card number being stolen goes up. Because of that, many companies, including Rokstok, are fighting back in an effort to help consumers feel more secure. These select companies have achieved McAfee Secure Site status, helping to provide their customers with peace of mind when making purchases.
“Our customers are looking for the best-quality diamonds, rings and engagement rings available, in doing so the consumer must make a large investment and sometimes a leap of faith,” explains Andrew Moquin, president and CEO of Rokstok (rokstok.com), an online global marketplace for jewelry, including an entire line of designer bridal jewelry. “And, by achieving McAfee Secure Site status, we are helping them to feel that much more comfortable about the security of their purchase.”
Shoppers who are interested in purchasing jewelry, especially diamonds, will find that Rokstok has built its solid reputation by providing safe and secure transactions. The McAfee security status helps to protect consumers from identity theft and credit card fraud. It also helps to protect customers from the malicious software or spam that can become a problem after making a purchase at some online sites.
“We know that shoppers want to concentrate on what they are buying,” adds Moquin. “While they focus on selecting which diamonds, rings or engagement rings they like best, we have taken care to assure that their transactions will be as safe as can be.”
Achieving McAfee Secure Site Status is of great significance, display of this seal demonstrates that the website is proactive at daily hacker testing, sites that earn the McAfee SECURE trustmark also undergo a series of periodic tests for accidental practices that can lead to bad publicity and lost customer confidence. For example, McAfee SECURE website testing includes checks for unintended links to malicious websites, the hidden presence of browser exploit code, and the accidental sharing of customer email data with spammers.
"Our relationship with McAfee is one of mutual benefit and of great importance to us, without their advanced security measures we wouldn't have the peace of mind in knowing that our website technology is protected and our customers private information is safe" states Moquin.
Rokstok is a comprehensive online jewelry marketplace that brings together diamond wholesalers and jewelry customers. It specializes in helping meet people’s needs for high-quality diamonds, engagement rings, wedding rings, custom designs, and more. Combined, its staff members have over 40 years of experience in the industry and are all trained by the Gemological Institute of America. To learn more about Rokstok, visit the website at http://www.rokstok.com.
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