Innovative Financial System Puts Small Business CEOs in the Driver's Seat!

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Real-time CFOs today announced publication of “Drive Your Business to Financial Success,” their new book that introduces its patent-pending Real-Time Cashflow Management System for small businesses. The book employs the familiar metaphor of driving a car to quickly teach small business leaders and managers, investors and bankers, a financial system that will help drive maximum profit and cashflow down the road.

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Rick Nelson, CEO of Direct Technology, says, "A must read for all CEOs. The Real-Time Cashflow Management System will help you sleep at night!"

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“Many small business leaders focus on the past,” observes author and CPA Mark Denning, “They fix their gaze on the rearview mirror, though they seek to move forward down the road toward profitability. The Real-Time Cashflow Management System encourages entrepreneurs to shift their perspective forward, from the rearview mirror to the dashboard and through the windshield.”

“Drive Your Business to Financial Success” offers small businesses unprecedented access to the sophisticated, forward-looking financial management tools that, until now, were available exclusively to large firms. The book engages the reader with familiar images including a gas gauge, speedometer, tachometer, brake light indicator, and more to effectively see and navigate the road ahead. Case studies help business owners and CEOs relate to their own experiences and financial management systems.

Mark Denning, developer of the Real-Time Cashflow Management System, has been a CPA for twenty-six years, working as auditor, controller, CFO, business consultant, and financial advisor, with a focus on small business in twenty diverse industries. Denning is passionate about the role of small business in today’s economy: “It’s the backbone of this country, and solid financial management systems strengthen small businesses’ ability to compete and encourage lenders and investors to provide capital.”

For information on the book, “Drive Your Business to Financial Success,” as well as seminars that teach the Real-Time Cashflow Management System, visit the company’s website at


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Mark J. Denning, CPA
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